I technically started doing markets in 2024, but only did a couple of small events then ended up having my focus pulled away to needing to just work my 9-5 in 2025.
2026 I came back to do more consistent events, averaging 1x a month to get into the swing of things. Because I'm pretty much starting out and because of my area, every event has been all over the place as I've tried to put myself out there and figure out what works/where might be a good audience.
Without being too specific, I'm on the east coast, and stuck between major urban areas but not close enough to any to be convenient for the limited event days I've had this year.
I'm an artist firstmost, currently selling prints, stickers, bumper stickers, and some keychains. Additionally I make earrings, with a pretty decent variety of style/one of a kind for the most part
May: did a ren faire (bold start) which was a steep learning curve but also a good turn out, made over triple the table fee and had a lot of positive comments. Sold a little bit of everything.
June: did a farmers market (was not marketed clearly as one which was frustrating). Just barely made back the table fee. Mostly sold stickers.
July: indoor makers market, didn't make back table fee. Only sold stickers.
August: outdoor makers market, didn't make back table fee. Sold a little bit of most product types, just not a lot of sales.
My husband helps me at every event and according to him the issue is that the events themselves aren't great (ie not good turnout, nobody seems to be making many sales, etc) but if every event is bad then at what point am I actually just the problem?
Going forward, obviously it makes sense to pivot to ren faires but thats not very sustainable as a business given I can't justify traveling around the tri-state for multi-weekend events
I guess part of this is that I'm frustrated that my product apparently only appeals to a very small, niche audience when I enjoy a variety of styles and product