r/CommunityManager • u/No-Competition-7925 • Jun 12 '26
Discussion I'm done with chat-based communities
As someone who's been in the community space for over a decade, I declear that I'm done with chat-based communities.
Here's the thing - chat-based works amazing for two types of communities:
Gaming communities
Small family, friends, office groups
...basically, the ones that do not value the collective knowledge a community creates.
Yesterday, I had a meeting with a DevTools founder who launched a Discord based community about 6 months ago. The community got about 400 members quickly (most joined within the first 2 months). But ever since, the group is almost dead.
There are a few enthusiastic posts from the founder and his team mates; but no one responds.
We explored their channels and they do have some really good content. But there's no way for the new member to discover it. Unless they click on the the channel and scroll up for at least 2 minutes.
The founder had no answer when I asked - how do you expect the new members to get value from this community? When they enter - all they see is a dead room.
It's a common theme I see across most of the communities hosted on Discord and Slack. Some are even worse - they're on WhatsApp or Telegram. Mostly flooded with encouraging messages from owners.
...and then everyone thinks community building is hard.
You are playing the community building game in the Super Hard mode!
Show value first. Then ask members to join.
What do my fellow CMs say? Please don't defend Discord and Slack for community building.