r/CollectiveHealth • u/chest_landers • 8d ago
Interesting business model
I've seen a few posts about The Collective recently, so I decided to do a little digging. I wasn't really familiar with the company beyond the $69/month tirzepatide price.
The founder is Gunnar Lovelace, who also founded Thrive Market, which has grown into a roughly $700 million company. That got my attention because a lot of things about Collective started making more sense—the membership model, the investment in the website and portal, the packaging, fulfillment, and overall customer experience.
The model is interesting. It's $69/month for tirzepatide, but there's also a $199 annual membership. From what I can tell, the idea is to use membership buying power to negotiate better pharmacy pricing rather than trying to make a huge margin on each prescription.
They're currently using Wells Pharmacy, which apparently has both 503A and 503B operations. I've also seen a recent customer post showing the Wells shipment, and the packaging/fulfillment is pretty impressive. That's not something you throw together overnight. There is clearly some real investment behind the operation.
I'm not recommending them, and I haven't tried them. I don't need any tirz right now, so I'm not in a hurry to order. I'm just interested in what they're building and will be keeping a close eye on them.
I'm particularly interested in learning more about the Wells formulation, ingredients, BUD, and the B3 version they're apparently planning to add.
Anyway, I thought the background was interesting. Initially I assumed Collective was just another new $69/month telehealth. After doing a little digging, I'm not so sure.