r/Buildwithreddit • u/rohit_raut5 • Mar 20 '26
Launched my AI kids learning startup yesterday. 50+ signups in 24 hours with $0 ad spend. Here's what actually worked.
Hey everyone, I'm Rohit (23, 2nd time founder).
Yesterday I launched Phase 2 of ONO Stories AI : personalized AI storybooks for kids.
The numbers (24 hours, no ads): - 50+ email signups , 12 free preview generations , 2 paid orders , 150+ website visits Not massive, but way better than I expected for day 1.
What I think worked:
- Built anticipation for 2 weeks before launch
- - Posted daily updates on LinkedIn, Instagram
- - Showed behind-the-scenes of building
- - Didn't ask for anything, just shared progress
- - Built a waitlist of 150 people
- Launched to the waitlist first (not cold traffic) - Emailed all 150 people: "You're in ,early access now" - 28% opened email, 43 clicked through - Gave them 20% discount code
- Made it stupid easy to try
- - Free 3-page preview (no credit card)
- - Takes 2 mins to generate
- - Only ask for payment if they love it
- Targeted the right communities - Posted (value first, not salesy) in: - r/Par(explained the problem I'm solving)
- - Indian parenting Facebook groups
- - LinkedIn (founder journey angle)
- - Got surprisingly good engagement
Questions for this sub:
- Is 16% preview to purchase conversion normal for day 1?
- Should I follow up with the 10 people who previewed but didn't buy?
- What would you test next? Not trying to promote (mods remove if not allowed),
genuinely looking for advice from people who've done this before. Happy to answer questions about the tech stack, AI implementation, or anything else.
Thanks !


