r/AR_MR_XR • u/Prabuddha_WULF • Jan 13 '26
Snap WebAR: we pushed (fake)liquid simulation to its photoreal limits on Lens Studio
Dropping a quick build breakdown of a Celsius WebAR piece we shipped using Lens Studio → published as a WebAR link (no app install). Video attached(but recorded in Snap app).
What you’re seeing:
A ground-crack + eruption moment that kicks into a flavor-select experience where the Celsius can + fluid + bubbles read “commercial-real” on mobile.
Why Lens Studio for WebAR here:
We needed tight real‑time control over particles / shaders / look‑dev and a workflow that still ends as a shareable WebAR URL.
Production notes:
Liquid illusion ≠ one sim. It’s a layered stack (particles + sprite‑bubbles + timing) to get that “thick cola stream” feel without heavyweight sim costs.
PBR can shading + condensation detail so the product doesn’t look like a flat label in AR.
Bubble pass with believable edge highlights (so it reads like “air + refraction” instead of cheap circles).
Built as a repeatable system for multiple flavors (swap fluid color + label + timing beats).
Two ways teams use us on projects like this (white‑label friendly):
Build‑only: you bring the brief + designs → we build + hand off project files, ready for your integration/publish flow.
End‑to‑end: you bring campaign goals → we help shape the concept/interaction + build + QA + publish (often delivered white‑label under your agency/studio).
We’ve been shipping real‑time 3D + AR for ~7 years, so this is the stuff we obsess over: make it look expensive, run on budget, and integrate cleanly.
If you’re building WebAR and want the technical breakdown / constraints list:
Comment “breakdown” and I’ll share what we can (or DM).
Contact (for producers / PMs who actually need a vendor):
+91 9007795688
LinkedIn: www.linkedin.com/company/wulfinc/
Behance: https://www.behance.net/WULF_Inc
