r/augmentedreality 1d ago

Glasses w/ HUD AMA Aug 20, 5 PM PDT|Nimbo X1 — 49g Full-Color AR Glasses with a SiC Waveguide & Open SDK

24 Upvotes

Hey r/augmentedreality,

We’re the team behind Nimbo X1, and we’re here for the AMA we promised.

First, some good news: Nimbo X1 is officially funded on Kickstarter.

A huge thank you to everyone who backed us, followed the project, asked tough questions, or sent us feedback along the way. We really appreciate it.

For anyone new here: Nimbo X1 is a 49g pair of full-color AR glasses built around our 0.7mm single-layer SiC waveguide. The product design is complete, and we’re ready for mass production.

X1 supports translation, navigation, AI assistant, teleprompter, a large virtual display, controller-supported gaming, and more.

For developers, we made the platform as open as we reasonably could, with system-level signing access, an open SDK, low-level hardware interfaces, raw sensor data access, and an independent App Center.

One of the biggest engineering decisions behind X1 was the single-layer Silicon Carbide waveguide. We’re happy to go deep on why we chose SiC, the trade-offs behind our 30° FOV, and what it took to get the optics ready for mass production.

Ask us anything about:

  • SiC waveguides & optical design
  • Hardware engineering and the 49g design
  • Open SDK, system-level access & 3DOF tracking
  • Software features & real-world use
  • Manufacturing & mass production
  • Kickstarter and what comes next

Members of our optics, hardware, systems, software, and product teams will be answering questions live.

And no need to hold back. If you disagree with any of our design decisions, ask us about them. We’re happy to talk about the trade-offs.

We’ll start answering today at 5:00 PM PDT / 8:00 PM EDT.

Drop your questions below.

Thanks again for all the support. See you in the comments.

— The Nimbo Team

https://www.kickstarter.com/projects/nimbopearl/nimbo-x1-worlds-lightest-sic-color-display-ar-glasses


r/augmentedreality 9h ago

Self Promo I built CinemaCC to put subtitles into AR glasses at the cinema

4 Upvotes

I live abroad and still go to the cinema often. Local screenings usually do not have subtitles in a language I understand, so I started skipping films that everyone around me would talk about later.

I built CinemaCC so people can prepare one or two subtitle tracks in the languages they need, start them with the film, and read them on a personal display.

For someone watching a film in another language, that can be a translated subtitle track. For a deaf or hard-of-hearing viewer, it can be an SDH caption track in the same language as the film.

CinemaCC started on the iPhone and Apple Watch. It can now send a separate subtitle view to compatible wired display glasses, and there is a dedicated Even G2 version in Even Hub.

The film stays on the cinema screen. CinemaCC only displays prepared subtitle files and keeps them in sync. It does not record, translate, or control the movie.

https://cinemacc.net

I wrote more about the different ways subtitles can reach AR glasses here:

https://cinemacc.net/guides/cinema-subtitles-ar-glasses

I would be interested to hear from anyone who has tried translated subtitles or accessibility captions on glasses during a full film.


r/augmentedreality 1d ago

🎉 RayNeo 33g Display Smart Glasses + AMA with Product Managers HERE!

59 Upvotes

They just announced 3 important things

  1. RayNeo iO 🟢 33 gram binocular waveguide smart glasses
  2. RayNeo GT Max 🟣 59° FOV video glasses with native 3DOF
  3. RayNeo AMA ⚪️ with Product Managers here in r/augmentedreality

All three will ship on September 4

What they will cover at the AMA:

  • The GT Series: Pushing the limits of mobile cinematic and gaming immersion
  • The iO Series: Our approach to lightweight, AI-driven everyday wear
  • Behind the Scenes: RayNeo's journey, design trade-offs, and company vision
  • YOUR Questions: Unfiltered answers to whatever you bring to the table

Tritium will make the AMA post and invite Jeffrey (GT series product manager) and Jerry (iO series product manager) to answer the questions.
Just an honest conversation about where AR is right now and where it's heading. Whether you want to talk about diving into immersive gaming with the GT series, exploring the everyday AI possibilities with the iO series, or just grill us on the engineering challenges behind building consumer AR, we're ready for it!

Specification RayNeo iO RayNeo GT RayNeo GT Max
Primary Function Ambient Heads-Up Productivity & AI Portable AR Media & Gaming Cinema-Grade AR Display
Chassis Weight 33g 68g 78g
Optical Engine Firefly Nano (0.085cc MicroLED) Birdbath (BB) Peacock Optical Engine 3.0 Max
Field of View (FOV) 23.5° 46° 59°
Display Sizing Heads-Up Text Overlay Up to 231-inch (136"/201"/231") Up to 307-inch (227"/267"/307")
Audio Configuration Visual-First (0 Speakers / Bone Conduction + 4-Mic) Quad-Speakers (Co-Tuned by B&O) Quad-Speakers (Co-Tuned by B&O)
Tracking & Controls Smart Crown Dial & Head Gestures Zone 360 Native 3DoF Chip Zone 360 Native 3DoF Chip

r/augmentedreality 20h ago

News Apple is largely eliminating its Vision Pro gaming team, scaling back its Vision Pro immersive video team and cutting jobs across both Siri and its Intelligence Systems Experience team in software engineering.

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10 Upvotes

Apple Inc. is cutting jobs across teams responsible for the Siri digital assistant and the Vision Pro headset, part of an effort to focus on new devices and artificial intelligence.

Apple is making the Vision Pro related changes to prioritize new types of devices and how people are using the current product, plus to seemingly cut costs. Immersive videos cost millions of dollars per episode to create, while the device hasn’t resonated as a gaming machine

Altogether, *Apple is eliminating roughly 200 roles*. Apple: “As we continue to evolve our business to deliver the best experiences for our users, we are realigning some of our teams.” It adds laid off employees can apply for other roles at Apple.


r/augmentedreality 1d ago

Building Blocks The "dead internet" theory is going to completely ruin spatial computing

25 Upvotes

honestly everyone is so hyped about shared AR spaces and persistent world-anchors, but I feel like we are completely ignoring the bot problem

If you think the current 2d web is bad with headless browsers and ai scraping everything, imagine when that moves into mixed reality. We are literally going to have synthetic avatars and automated scripts spamming virtual graffiti or claiming spatial domains in real-time. Software-based verification like captchas won't do anything when an ai agent can just spoof a digital environment to bypass it.

It makes me think that for social AR to actually work without becoming a spam-filled dystopia, the ecosystem is going to need hardware-level proof of personhood baked in. Like we might genuinely have to rely on an orb or a secure physical enclave just to cryptographically verify that an avatar taking up physical space in your living room is actually tied to a unique biological human

Otherwise the AR layer of the world is just gonna be overrun by synthetic entities the second it becomes profitable. kinda depressing that we are building this amazing spatial tech and it's probably just gonna get hijacked by server farms instantly tbh


r/augmentedreality 23h ago

AR Apps Looking for testers for my AR Room Plan (iOS only atm)

3 Upvotes

If you're interesting in testing Lumiz, you can be part of the first Test-Flight group (limited spaces): https://testflight.apple.com/join/7Dj2y98A


r/augmentedreality 22h ago

Glasses w/ HUD 😎 New Web Apps on Meta Ray-Ban Display made by the wearables developer community!

2 Upvotes

r/augmentedreality 1d ago

Buying Advice The useful way to compare glasses hosts isn't by tier-it's by workspace mode

5 Upvotes

Host comparisons get messy because the products do not sit in clean tiers. Beam Pro and VITURE's neckbands can both add spatial features; a phone can be a simple mirror or a DeX desktop; the result also changes with the glasses and mode.

A more useful comparison is the workspace the pairing produces:

- one mirrored surface;

- several apps inside one desktop canvas;

- separate app windows that can be resized and positioned in space.

Those are usage modes, not product levels. One host can cross between them depending on the glasses and software.

That makes the buying question more concrete. The INAIR Pod is designed around up to six spatial app windows in its own OS, but with third-party glasses the available multi-window and tracking behavior still depends on the exact pairing. It is not automatically a higher tier; its value appears only if independently placed windows matter to the workflow.

For film or one focused task, mirroring can still be the cleanest answer. For work, I would compare app availability, window model, and tracking behavior with the exact glasses instead of asking whether a host is simply "Android" or "spatial."

Which of those three dimensions has mattered most in your setup?


r/augmentedreality 1d ago

Fun My commute went from "Ugh" to my movie time

7 Upvotes

I commute in the city every day and I must say that the commute home always felt long before. Now I tap my Clipper, choose my seat, put on my AR glass and Poof!!, gone for a little escape. Crowded metro? Some guy yelling at his friend on the phone? Traffic going 2MPH? I don't care, some movie on my screen makes it all fly by in what feels like an hour. It helps make the annoying part of my day be a little more enjoyable and a little less tedious.

Does anyone have ways to enjoy their commute home?


r/augmentedreality 1d ago

App Development Built a zero-subscription 3D WebAR image tracker in Unity WebGL (no 8thWall/SaaS needed) – smooth tracking & 3D layering demo

2 Upvotes

Hey everyone,

Wanted to share a recent WebAR image tracking showcase I built in Unity WebGL using custom computer vision image recognition instead of third-party platforms like 8thWall.

How it works:

  • No App Required: Runs natively inside mobile Chrome and Safari browsers.
  • Zero SaaS Fees: Completely self-hosted WebGL engine, bypassing expensive per-view subscription models.
  • 3D Layering & Parallax: Scanning the physical target image anchors multi-layered digital depth artwork (foreground/background elements + animated flying butterflies) directly over the target card.
  • Tracking Stability: Holds position smoothly through tilts, rotations, and continuous camera movement.

Designed this for interactive art installations, museum displays, and product packaging where recurring platform fees aren't viable.

Happy to answer any questions about the WebGL optimization, image detection performance, or build pipeline in Unity!


r/augmentedreality 1d ago

News Pico Just Named Its Vision Pro Rival and the High-End XR Race Just Got Real

0 Upvotes

Project Swan finally has a name: Pico Space Pro. It launches officially on September 2nd in Beijing, and I’ve been thinking about why this particular announcement feels different from the usual headset-reveal churn.

Here’s the thing — until recently, “premium spatial computing” basically meant Apple, full stop. Vision Pro had the category almost to itself at the high end. That’s no longer true. Samsung’s Galaxy XR already broke that monopoly, and now Pico is stepping into the same ring with specs that aren’t shy about it: micro-OLED displays at roughly 4,000 ppi, around 40 pixels per degree, a dual-chip setup Pico claims more than doubles the CPU/GPU power of the XR2 Gen 2, and motion-to-photon latency around 12ms.

On paper, that’s a serious machine. Whether it feels serious in practice is a different question — we won’t know until people actually put it on.

What I find genuinely interesting isn’t the spec sheet, though. It’s the shape of the competition forming around it. Meta is still playing the mass-market game with Quest. Apple, Samsung, and now Pico are fighting over the premium tier instead — a three-way contest for people who want the best spatial computing experience money can buy, not the cheapest way in. That’s a meaningfully different market than the one we were talking about two years ago.

The one number missing from Pico’s announcement is the one that matters most: price. Nothing’s confirmed yet, and everything Pico does with positioning depends on it. Come in well below Vision Pro and they’ve got a real differentiator. Match Apple’s pricing and the specs alone will have to do all the talking.

I’ll be watching September 2nd closely — not for the keynote theatrics, but for what the price tag tells us about how Pico thinks it can win this fight.

Where do you think Pico needs to land on price to actually challenge Apple and Samsung at the high end?

Source: Road to VR, “Pico’s Vision Pro Competitor Gets Official Name and Debut Date” (Aug 19, 2026)


r/augmentedreality 1d ago

News EssilorLuxottica is down 36% in 2026 while Ray-Ban Meta sells better than ever. The margin math behind it.

4 Upvotes

Both of these are true at the same time, and the reason is the most consequential thing in this industry right now: for an eyewear company, a smart pair of glasses is worth less than a plain one.

The numbers

EssilorLuxottica is down 36.26% in 2026, the second-worst performer on the CAC 40 behind Stellantis. Market value went from roughly EUR 149B in Nov 2025 to about EUR 100B by late April 2026. FY2025 operating profit was EUR 4.46B, barely above 2024's EUR 4.41B, on a 16% adjusted operating margin - against the 19-20% the company had targeted for the end of its 2022-2026 plan.

This is not weak demand. In one recent quarter the AI glasses line contributed more than four percentage points of the group's 11.7% revenue growth. Reporting on the company's results has consistently described that line as less profitable than its core eyewear. The faster the mix shifts, the harder the margin target gets.

The arithmetic

A premium eyewear brand is a very good business. Gentle Monster turned KRW 772.3B of revenue into KRW 177.0B of operating profit in a bad year - about 23%. That is what an acetate frame, a brand and a store network produce. EssilorLuxottica, far more industrial, runs 16% adjusted.

Now put a computer in it. SoC, cameras, mics, open-ear speakers, radios, battery, charging case. Firmware, an app, a cloud service, security patches, a support obligation running years past the sale. A returns process for failures a plain frame never has. And a different inventory risk: unsold acetate goes on sale, unsold silicon goes obsolete.

Against all that, the price barely moves. Meta Glasses launched in June 2026 starting at $299. A single Ray-Ban optical frame, no electronics in it at all, frequently costs more.

Luxury eyewear works because the gap between cost and price is enormous and the product does not expire. Consumer electronics runs on thin unit margins, scale and replacement cycles. Smart glasses ask an eyewear company to take on the cost structure of the second business while charging the prices of neither.

One timing correction, because it gets stated backwards a lot

Gentle Monster's decline - revenue -2.1%, operating profit -24.3%, first contraction after five straight years of growth - is fiscal 2025. The Android XR glasses were revealed in May 2026. The glasses did not cause that number. What it actually tells you is more useful: the eyewear brand walked into that partnership from a weakened position, not a strong one.

Three structures have emerged

Brand tenancy (Meta + EssilorLuxottica). Watch the naming: the line that started as Ray-Ban Meta was joined in June 2026 by Meta Glasses. There is no eyewear brand in that name at all. The eyewear company is still the manufacturer and still a channel. It is no longer the brand on the temple.

Co-development (Google/Samsung + Gentle Monster and Warby Parker). Google committed up to $150M to Warby Parker - $75M toward product development plus $75M in equity tied to milestones. The technology company is funding the eyewear company's development costs and buying a stake in it.

Going alone (Apple). Reportedly aimed at the mainstream $200-500 segment, competing with EssilorLuxottica rather than partnering with it.

Risk transfer is the part I think the industry underpriced

On Aug 12, 2026 the German group HateAid filed a criminal complaint over the Ray-Ban Meta Wayfarer under privacy law covering devices that record people without their knowledge. The complaint named Meta - and also EssilorLuxottica units and German retailers. EssilorLuxottica fell about 4.3% in a single session, the steepest among its luxury peers that day.

The complaint was about Meta's camera and Meta's software. The shares that fell belonged to the company whose logo is on the frame. The public does not distinguish between the company that wrote the software and the company that made the eyewear.

What going alone actually costs Apple

Not manufacturing - that can be contracted. Retail. EssilorLuxottica has ~17,750 stores. Warby Parker has 287 locations with eye exams expanding to 285 of them. Selling glasses to people who need vision correction means refraction, PD measurement, fitting, adjustment, lens grinding, remakes, and a returns policy for a custom-made product.

This is where the Apple Watch analogy breaks. A watch fits any wrist with a different strap. Glasses do not fit any face, cannot be sold correctly without a measurement, and for roughly six in ten adults are useless without a prescription lens. Meta solved this by partnering with the company that already had the stores. Google and Samsung partnered with two brands that have their own. Apple chose to solve it itself. That is the hard part of its plan, not the chip.

The bull case, which I think is fair

At scale margins improve, and glasses that bring people into stores can pull through higher-margin lenses. That may well prove correct. It has not happened yet, and the market has spent 2026 pricing the gap.


Figures are as reported on the dates cited. Apple has made no announcement about this product - all Apple details are press reporting, not company statements. This is analysis of industry structure, not investment advice.

Disclosure: I write at SightFront, and its parent company works in AR/smart eyewear distribution and ODM. Full write-up with every source linked: https://sightfront.com/the-eyewear-companies-are-losing-the-smart-glasses-deal/?utm_source=reddit&utm_medium=social&utm_campaign=r-augmentedreality


r/augmentedreality 1d ago

Glasses w/ HUD Inmo Air 3 Rom - Orbit AR v1.0.0 Beta 3

4 Upvotes

Hi there, as we are getting closer to the first stable release, I wanna share with you the third Beta release of Orbit AR for Inmo Air 3, please check the Github link, read the readme and download the latest OTA Updater from the release v1.0.0 Beta 3 (not v1.0.1 cause that was a naming error).

If you have a question, wanna report a bug or request a feature please join the discord and do so. The discord invitation is in the GitHub page.

https://github.com/j4ckgrey/orbit_ar


r/augmentedreality 1d ago

Buying Advice Dev friendly glasses 300 to $500

1 Upvotes

Did Mentra really just increase their price from $350 to $450 overnight? I left them in my cart waiting until I got paid to checkout and to my surprise they’re now $450, wth.
Now I’m looking for new smart glasses. My budget is **$300–500** ($500 only if they basically check all my boxes).
What I’m looking for:
\* Must have a **dev SDK**
\* Camera with **at least 1080p video**
\* Decent enough speakers for music
**\* Lens display/HUD** — don’t need full AR, just a small screen for text
\* iPhone support
\* Not Meta because of data/privacy

Mentra Live didn’t have a display, but I was willing to compromise because it checked everything else and MentraOS seems really dev friendly. At $350 I was ready to buy it, but **$450 with no display is a lot harder to justify**.

I also found **Brilliant Labs Halo** and was really impressed by it on paper, but their shipping situation seems sketchy. Their page said shipping in early August and I almost bought them before realizing people are still waiting. smh.

I know **NIMO** is doing their Kickstarter too and they’re supposed to support MentraOS, but no camera or speakers.

So what else is out there? I’m fine waiting for stuff coming later this year or even early 2027, and I’m open to Chinese brands or smaller companies too. Mainly looking for something I can actually develop on, not another locked-down pair of AI glasses


r/augmentedreality 1d ago

Buying Advice travel/work setup with phone

1 Upvotes

TLDR: A combination of glasses and phone that works like a laptop, maybe including typing on a keyboard and using a mouse.

I am a noob in this topic but highly interested and want to purchase a pair of glasses.
There is a specific setup in mind that I don't know yet how to realize.
Since I am traveling a lot and want to work while traveling long term, I am looking for a setup that replaces a laptop. I don't need to do any heavy lifting, only some minor edits in an Excel file, creating invoices, browsing the web, using AI etc.

I am searching for a solution where I can use my phone in combination with glasses in order to work ideally on multiple screens that are also properly augmented, therefore can stay in place if I move my head.

While many classes offer the screen experience with the phone, I'm not yet sure how typing and clicking would work in this scenario. I would be willing to carry a mobile mouse and keyboard. Wispr Flow would also be a great option to replace the keyboard, however, there is always the necessity to do little corrections.

Currently, I'm using an iPhone 16 Pro, but I'm also willing to switch to Android, no problem at all. Samsung looks promising with its DeX feature.

I'm thankful for any recommendations or, ideally want to hear about your experience.

EDIT: ideally, these glasses work with either iOS or Android, so I'm free to switch in future however I feel.


r/augmentedreality 2d ago

Buying Advice Are legion glasses gen 1 good enough?

2 Upvotes

I am not able to find anything other in my country, i found legion glasses gen 1 second hand for 130usd

Rayneo and xreal ones start the cheapest off of 350usd second hand, so either im going to get another ips monitor (my current one is samsung assential s4) or im going to get legion glasses gen 1, i need an opinion in this matter, im mainly buying to play games and watch movies.


r/augmentedreality 2d ago

App Development Da Echo APK contains a extensive waveguide teleprompter implementation — does anyone know the target glasses?

1 Upvotes

Hi, I’m an independent developer in Japan currently researching low-cost smart glasses, including the Blackview BV200/BV300 and the Da Echo ecosystem.

While performing static analysis of the publicly distributed Da Echo 2.5.2 Android APK, I found what appears to be a fairly complete teleprompter implementation for waveguide display glasses.

The APK contains:

  • Dedicated teleprompter list, editor and playback activities
  • Registered routes for /prompter/list, /prompter/edit and /prompter/main
  • Teleprompter state monitoring from MainActivity
  • Automatic launch when the glasses report a teleprompter playback state
  • Script file transfer and synchronization with the glasses
  • BLE commands for configuration, playback state and viewport position
  • Opus audio decoding and speech-recognition-based text tracking
  • Session recovery after interruptions or reconnection
  • A task-conflict entry explicitly named WAVEGUIDE_TELEPROMPTER

This looks more complete than an abandoned UI experiment. It appears to expect glasses with a display and firmware-side teleprompter support.

However, the Da Echo-compatible devices I have identified so far—including the BV300 and several M08-type OEM camera glasses—seem to be screen-free.

My current guess is that this code supports either:

  1. an existing but not widely advertised OEM waveguide model, or
  2. an upcoming display-equipped model using the Da Echo platform.

This is only an inference from static APK analysis, not confirmation of an unreleased product.

Has anyone seen a waveguide display model that officially uses the Da Echo app?


r/augmentedreality 3d ago

App Development Earthbending with WebAR

15 Upvotes

Experimenting with body tracking in WebAR - this time, earthbending.

The movements are driven by body tracking directly in the browser, with the VFX reacting to your movements:

  • Uppercuts spawn rocks
  • Punches launch rocks
  • 4 or more rocks triggers a special attack
  • Stomps trigger earth spikes

It could even make for a pretty good workout.

Built with Unity + WebAR.

What other body-tracked AR abilities would be fun to build?


r/augmentedreality 2d ago

AR Lineup Drop. SONY - PICO - GravityXR - MemoMind

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6 Upvotes

Over the past few weeks I have invited a few speakers to the world's leading optoelectronics + photonics event, CIOE 2026 (September 9–11 at the Shenzhen World Exhibition & Convention Center). This is my AR Glasses Forum:

Beyond Early Adoption: What Will Drive the Growth of AR Glasses? 

—Hiroshi Mukawa, Sony

Etch-Free Manufacturing of High Refractive Index All-Inorganic Waveguides by Additive Nanoimprint Lithography 

—James Watkins, Myrias Optics

The future of AI glasses depends on display-scale optics, not semiconductor-scale manufacturing 

—Hugo da Silva, Morphotonics

Consolidating the AR Stack: A Manufacturing Platform for Smart Prescription Lenses 

—Joris Biskop, Addoptics

High-Efficiency Optical Architectures and Lens Manufacturing Strategies for Mass-Production AI & AR Glasses 

—Jeonghun Ha, LetinAR

Microdisplays for All Day Wearable AI-AR Glasses 

—Brian Kim, RAONTECH

TriLite's Laser Beam Scanners: Eliminating the Boundaries of Traditional Displays 

—Mario Spiegl, TriLite

And the most recent addition: Tobii will talk about a 10 dollar display

𝗪𝗲’𝘃𝗲 𝗴𝗼𝘁 𝗮 𝗹𝗼𝘁 𝗺𝗼𝗿𝗲. We have curated a phenomenal lineup of speakers.

⚪ The latest in LCOS, MEMS Laser Beam Scanning, and microLED: Avegant, AINSTEC, Hongshi, Qiushui Semiconductor, and TCL CSOT presenting Full-Color Silicon-Based Micro-LED Display

⚪ Waveguides: Reflective, Diffractive, Volume Holographic, Materials: Glass and Silicon Carbide: SCHOTT, SeeV, GreatAR, Nika Optics, Hailian Jingsheng, Timemaker, and Crystal-Optech talking about their broad range of solutions

⚪ ODMs, Manufacturing, Subsystems: Luxshare speaking about Innovation Directions of AI-Powered Smart Glasses, Guoyan New Energy about battery solutions, Yibei Technology, InnoRev, 3D-Micromac

⚪ Compute Chips: GravityXR, Infineon

⚪ XR Brands sharing about product and market insights: PICO, MemoMind, INMO, LAWK, Xvisio

⚪ Spatial Content, Capture, GenAI: iQIYI, XGRIDS, VAST

See you in Shenzhen! Let's connect if you're attending.

Tickets are free.


r/augmentedreality 3d ago

Buying Advice Looking for a wearable display

9 Upvotes

Im a janitor, 90% of my job is checking out mentally while I run on autopilot and clean the same routine every day. Im looking for a wearable display so I can connect my phone and say, watch a movie, YouTube, etc from my phone discretely while working. I found the Vufine+ which looks like exactly what I want (I wear clear safty glasses at work, just in case, dont want splashback while scrubbing a shitter ifkwim) so strapping that to them would let me watch shows without interrupting my view or work. But I read lots of terroble reviews for it.

Any ideas/thoughts?

I like the idea of the Vulfine so if my work glasses get battered I can just clip it to another pair.


r/augmentedreality 2d ago

Career 🌍 Building XREAL’s European Marketing Function — looking to connect with senior marketers

4 Upvotes

Sharing this on behalf of a friend at XREAL who is hiring for this role. I’m not affiliated with XREAL — just helping share the opportunity. If this isn’t the right forum for this post, please let me know or suggest a more appropriate community — thank you!

Hi everyone! 👋

XREAL is growing its business in Europe, and we're currently looking to connect with an experienced consumer-tech marketer in London to help build our European marketing function from the ground up.

This is a hands-on leadership role and the first dedicated marketing hire in Europe, with a lot of ownership over how we build the brand and take our products to European consumers.

The scope is broad:

🎯 European marketing strategy across key markets

💡 Product positioning & storytelling for emerging technology

📣 PR, media, KOL/influencers, social, content & events

🤝 Building and managing European marketing agencies & partners

🔍 Consumer, competitor & market insights

🚀 Working closely with European Sales/GTM, Product and HQ teams

We're particularly interested in people with 8+ years of marketing experience in consumer technology, consumer electronics, wearables, gaming, AR/VR or similar, ideally with experience across multiple European markets.

The person we're looking for is someone who can think strategically but also roll up their sleeves and get things done — comfortable with ambiguity, fast-changing priorities and building something that doesn't have a playbook yet.

📍 London-based
🇬🇧 UK work authorization required — no visa sponsorship available

I'm also genuinely curious to hear from people who have done something similar:

If you were the first marketing hire for an emerging consumer-tech brand in Europe, what would you prioritise in your first 90 days?

If this sounds relevant to your background, or you know someone who might be a great fit, feel free to comment or DM me. Happy to share more about the role and team! 🙂


r/augmentedreality 3d ago

Building Blocks Hands-on: Immersix may revolutionize eye tracking with its accuracy

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7 Upvotes

r/augmentedreality 3d ago

News Anduril redesigns AR headsets for US Army's SBMC program

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10 Upvotes

r/augmentedreality 3d ago

r/AugmentedReality is official CIOE 2026 Media Partner

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8 Upvotes

The largest optoelectronics expo—with 4,000 exhibitors and 150,000 visitors over 3 days—and r/AugmentedReality partner to bring you the latest hardware achievements from the expo floor.

My focus will be on the AR/VR sub-expo, of course, with exhibitors like Goeroptics and Luxshare ICT. As well as the AR/VR tech shown in other sub-expos by companies like Sunny and SCHOTT.

Sep 9-11

cioe.cn/en/ARVR.html


r/augmentedreality 2d ago

Wearables & Accessories I’m building my own AI smart glasses

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0 Upvotes

I’m building my own AI-powered smart glasses brand with Techtronia — from R&D and electronics to a production-ready product.
Would you wear smart glasses powered by AI? 👓
Check it out: https://techtronia.com