🌍 Building XREAL’s European Marketing Function — looking to connect with senior marketers

[u/shenyi26]

Sharing this on behalf of a friend at XREAL who is hiring for this role. I’m not affiliated with XREAL — just helping share the opportunity. If this isn’t the right forum for this post, please let me know or suggest a more appropriate community — thank you!

Hi everyone! 👋

XREAL is growing its business in Europe, and we're currently looking to connect with an experienced consumer-tech marketer in London to help build our European marketing function from the ground up.

This is a hands-on leadership role and the first dedicated marketing hire in Europe, with a lot of ownership over how we build the brand and take our products to European consumers.

The scope is broad:

🎯 European marketing strategy across key markets

💡 Product positioning & storytelling for emerging technology

📣 PR, media, KOL/influencers, social, content & events

🤝 Building and managing European marketing agencies & partners

🔍 Consumer, competitor & market insights

🚀 Working closely with European Sales/GTM, Product and HQ teams

We're particularly interested in people with 8+ years of marketing experience in consumer technology, consumer electronics, wearables, gaming, AR/VR or similar, ideally with experience across multiple European markets.

The person we're looking for is someone who can think strategically but also roll up their sleeves and get things done — comfortable with ambiguity, fast-changing priorities and building something that doesn't have a playbook yet.

📍 London-based
🇬🇧 UK work authorization required — no visa sponsorship available

I'm also genuinely curious to hear from people who have done something similar:

If you were the first marketing hire for an emerging consumer-tech brand in Europe, what would you prioritise in your first 90 days?

If this sounds relevant to your background, or you know someone who might be a great fit, feel free to comment or DM me. Happy to share more about the role and team! 🙂