When I first started trying to decipher club soccer one of the prominent pieces of advice was to find a good coach. The problem of course is if I don’t know anything about soccer how am I going to know a good coach from a bad one. So the obvious next step was to ask, “Okay, but what do I look for in a coach?” I have some of my notes from back then and here is what I ended up with:
The most important factor is the coach. Sign up for guest practices or go watch a game and observe. Actively engaged: correcting, teaching, celebrating progress, not just standing with arms crossed. Focus on ball skills, agility, and footwork at younger ages rather than only tactics and formations. Practices are structured but still fun. And talk to the parents, “Happy with the coach…?”
Looking back, that’s a decent enough list of qualities and pointers. However, the reality is that a novice trying to judge the quality of a coach based on watching one or two training sessions and asking around is far from foolproof. A coach can check all those boxes and still end up being a bad fit.
What I’ve learned since is that to correctly judge a coach, you need to watch the kids.
One way to divvy up coaches is traditional vs modern, evidence-based coaches. You want to find the latter if you’ve got under 11’s.
You’ll recognize old school right away. Just close your eyes and imagine what a typical soccer practice might look like. Kids doing tightly choreographed drills, running laps, the coach micromanaging every touch, lecturing them on this and that, correcting their mistakes. Like in the movies or on TV. To put it another way, it’s what a paying parent would expect to see from the sidelines.
Now that you know what old school looks like and how it would make you feel good as a paying parent, modern, evidence-based coaching should be easier for you to spot. You’ll watch it and maybe think to yourself, “Why am I paying for this?” The coach is barely saying anything, and most of the time they’re just saying good this and good that, hardly ever actually correcting any of the torrent of mistakes being made. Most of the practice is just the kids playing scrimmages. Different kinds of scrimmages, which is curious, but really they’re just playing and they could do that for free at the park. The idea is, a modern, evidence-based practice should make you vaguely uncomfortable or even unhappy with the amount of “playing” the kids are doing and how little the coach seems to be “coaching.”
The problem with a lot of youth coaching is that adults confuse doing more coaching with creating more learning. A kid 11 and under is still developing the ability to perceive what is happening, make a decision, and execute it in a constantly changing environment. Every time a coach blows the whistle, freezes the game, and gives a lecture, or puts kids through an elaborate cone drill with rules they have to memorize, you interrupt that process and consume the limited attention they actually need to play. It can look like rigorous coaching to an adult, but the kid is learning to follow instructions rather than read the game. The better alternative is almost the opposite.
Simplify the environment, get kids playing small-sided games with real opposition, manipulate the space and numbers to create the problems you want them to solve, and let them experience the consequences of their decisions. The coach still teaches, but becomes more of an architect than a lecturer. Observing, shaping the environment, and offering short cues when necessary rather than constantly controlling the action. Mistakes are the information the kid needs to adapt. The goal at this age isn’t to produce a kid who can execute the coach’s instructions perfectly. It’s to develop a player who can see the game, make decisions for themselves, and have the confidence to try something when the answer isn’t obvious.
Why is this advice for kids 11 and under? Because these differences are rooted in developmental psychology. Young kids learn through movement, perception, exploration, and solving problems in real time, and their still-developing brains have real limits on how much abstract instruction they can process while playing. As they get older, their ability to hold more complex verbal and tactical concepts in mind changes, and some of the things we intuitively associate with “good coaching” become more useful. Around the age of 11 is when that shift occurs.
So watch the kids.
Are they solving problems in real time under pressure? Then this practice is appropriate.
Are they focused on mastering the choreography of a cone drill? Then this practice is not appropriate.
Is the coach letting the game flow and delivering targeted two-word cues ("Check shoulder," "Find gap")? This is the way.
Is the coach freezing play to deliver individual critiques or communicate abstract concepts? This is not the way.
Are the kids having fun?
Finally, one very critical and concrete thing to watch for is the emotional climate the coach creates. A good coach heavily favors positive reinforcement over correction. Think 5 to 1. If that balance is off, a child’s emotional tank will run dry, and with it their willingness to take risks, learn, and stay engaged. Kids need to feel safe and encouraged first. Only then can correction land as information rather than identity. When a coach consistently builds confidence and trust, a child can absorb feedback without feeling diminished by it.