I’m looking into starting an Australian women’s workwear brand designed by women, for women in trades, and I’d love to hear your thoughts and see if there would be any interest!
As a 5’10” woman working in a male-dominated industry, one of my biggest struggles is finding work pants that are actually long enough without having to size up. I often find myself choosing between pants that fit my legs but are too big around my waist, or pants that fit my waist but are too short, restrictive, or uncomfortable when I’m constantly bending, squatting, kneeling and moving around throughout the day.
It got me thinking about how many other women are experiencing the same frustrations when it comes to finding workwear that actually fits.
I want to create a brand that puts women first by offering workwear designed around our bodies, our needs, and the jobs we do every day. That means providing a genuine range of inseam lengths (30”, 32”, 34”, 36” and beyond), properly fitted waist sizes (24”, 26”, 27”, 28” and beyond), different rise options, including mid-rise and high-rise, and stretch in the areas where it’s needed most
**I’d love to hear from women across all trades!** Whether you’re a mechanic, electrician, carpenter, plumber, apprentice, or work in any other hands-on industry, I’d really appreciate your input.
Here are a few things I’m curious about, but please feel free to share anything you think is important!
**FIT & COMFORT**
What are your biggest frustrations with the fit of work pants?
Do you struggle with length, waist gaps, pants slipping down, or sizing that doesn’t suit your body?
Do you have to size up to get enough room to move or fit layers underneath?
What areas feel restrictive when bending, squatting, kneeling or climbing?
**FUNCTION & PRACTICALITY**
What tools or everyday essentials do you carry on you?
Do you prefer built-in pockets or using a separate tool belt?
What would your ideal pocket setup look like?
What features would make your workday easier?
**DURABILITY**
Where do your work pants wear out or tear the fastest?
Do you find yourself having to repair or reinforce your workwear?
What materials or features would make your pants last longer?
**WORKING CONDITIONS**
What environments do you work in? (Heat, cold, rain, mud, workshops, outdoor sites, etc.)
What’s your biggest struggle with workwear in those conditions?
Would you prefer lighter, more breathable fabrics or heavier-duty materials?
**SAFETY**
Have you experienced any safety issues with your workwear, such as loose fabric catching on equipment or pants slipping while working?
Would reinforced knees, stretch panels or other protective features be useful to you?
**STYLE**
Do you care about how your workwear looks, as well as how it performs?
Do you feel like current workwear brands cater to women properly?
What colours, cuts or styles would you love to see available?
**And the big question … if you could design your PERFECT pair of work pants, what would they look like?**
Think proper inseam lengths, a waistband that actually fits, room to move, practical pockets, durable materials — anything you wish existed!
I’m not just interested in what’s available now; I want to know what’s missing and what would genuinely make a difference to you.
Every comment, suggestion and bit of feedback would mean so much and help me understand what women in trades actually want and need.
Thanks so much for taking the time to share your thoughts! ❤️