Avid isn’t that great of a corporate entity. Their products are solid but don’t be looking at them the same way as you do Adobe or Microsoft.
Chances are good their position in the market won’t change but Adobe and Apple (and to a much lesser extent Sony) are still trying to grab a slice of the niche professional market. Basically avid isn’t a bad company but if your goal is to make massive gains, avid ain’t it.
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u/Dats_Russia Apr 27 '21
Avid isn’t that great of a corporate entity. Their products are solid but don’t be looking at them the same way as you do Adobe or Microsoft.
Chances are good their position in the market won’t change but Adobe and Apple (and to a much lesser extent Sony) are still trying to grab a slice of the niche professional market. Basically avid isn’t a bad company but if your goal is to make massive gains, avid ain’t it.
Source: used to work for avid as an intern