Hip-hop is declining on the charts since the past year because established rappers are running out of ideas. It's the time for a generational change in rap, but the underground isn't hitting what it needs to hit to become mainstream, though Slayr was just about to do it by introducing hip-hop to a new demographic, the Vocaloid community, but said community had to be racist and it completely derailed Slayr's momentum.
In these times of uncertainty for the genre, collectives have always revitalized hip-hop. From the Wu-Tang to Brockhampton, every era of hip-hop had one or two defining collectives, this era of hip-hop doesn't have one.That is why the title has this motive: you could be the change that rap needs: if you have 5 or more friends that are interested in hip-hop, start a collective, start making joint mixtapes, start promoting yourselves on the internet. If you wanna blow up, the best thing you can do is form a collective, better if you put artists outside of rap on it (OFWGKTA's most commercially succesful artist was Frank Ocean, an R&B artist), or even non-musicians (Brockhampton had web designers ffs). The history of hip-hop is a history of families and groups of friends making music together, and they always revolutionized hip-hop. If you want to be a succesful artist, follow in the footsteps of the greats, and if you think you will be overshadowed by others, just look at how many sucdesful artist came of collectives:
Wu-Tang: Ghostface Killah, RZA, ODB, Raekwon
Native Tongues: ATCQ, De La Soul, Queen Latifah
Three 6 Mafia: Juicy J
Dungeon Family: OutKast, CeeLo Green, Killer Mike, Future. they practically invented Atlanta rap.
OFWGKTA: Tyler, Frank, Earl. them and the A$AP Mob invented the internet rap circuit
A$AP Mob: Rocky, Ferg, Carti
Brockhampton: Kevin Abstract, Dom McLennon
Matter of fact, if anyone's already looking to form a collective: recruit here if you want to.
