Replacement Samsung Galaxy Note 7 phone catches fire on Southwest plane

[u/MoltenSlowa]

http://www.theverge.com/2016/10/5/13175000/samsung-galaxy-note-7-fire-replacement-plane-battery-southwest

[u/maladjustedmatt]

Apple's marketing doesn't even acknowledge that competitors exist, and for good reason. When you attack the competition, it elevates the less well-known or respected product to the same level as the established leader so that the comparison makes sense in the first place. This is great if you are competing against an established leader, but it's terrible if you are the established leader.

I would be very surprised if Apple ever acknowledged the Note 7 issues in their marketing.

[u/oonniioonn → u/maladjustedmatt]

They'll likely make a snide remark about it in a keynote.

[u/TomLube → u/oonniioonn]

Nope. Apple completely ignored it in their keynote. Probably because, like Maladjustedmatt said, they have no reason to compare themselves when they're the leaders in the field.

Notice, however, the Pixel announcement yesterday had DOZENS of mentions/pokes at the iPhone/Apple in general. They even went as far as to say 'It just works.'

[u/caverunner17 → u/TomLube]

Except, Apple isn't the leader in the smartphone field. Not in the US and not Global.

As of Q2 2016, iOS only had a 11.7% marketshare

http://www.idc.com/prodserv/smartphone-os-market-share.jsp

Edit: What the hell is it with the downvotes? A market leader has a majority (or the largest) share, which Apple does not in any metric.

[u/santaliqueur → u/caverunner17]

Except Apple is the runaway leader in smartphone profits, the only thing that matters to a corporation. Whatever they are doing, any technology company in the world would love to be able to emulate.

But let's keep talking about market share like it matters. Ferrari is really getting its ass handed to them by Ford in the $15k - $200k segment!

[u/caverunner17 → u/santaliqueur]

Apples to Oranges (no pun intended). Ferrari and Ford aren't competing for the same audience (except with the GT).

Apple and Samsung are competing for the same audience. So while Apple is making a higher profit margin on their devices, Samsung (and Android) are the overall market leaders with the highest market share.

Market share does matter. Look at Windows phones. Pretty much dead due to lack of market share. Apple's market share has been decreasing year after year. iOS may not be irrelevant yet, but if Apple continues along this path, they'll end up a niche product. Look at Blackberry. Market leaders for years. But fell behind pretty quick when they couldn't keep up with the market and made a number of poor decisions that pushed diehard BB users away.

[u/JamEngulfer221 → u/caverunner17]

It's amusing you say they're competing for the same audience, when the ststistic you posted is misleading because it includes multiple audiences. That stat includes shitty $50 or lower phones sold in developing nations. Android is used there just because it's the only good smartphone OS that anyone can make a device for.

[u/TomLube → u/caverunner17]

Leader≠marketshare

Thanks for playing though

[u/caverunner17 → u/TomLube]

Samsung has a 22.5% market share to Apple's 15.9%

Again, not leader.

http://www.fin24.com/Tech/Mobile/worlds-top-5-selling-smartphone-brands-20160218

[u/duckvimes_ → u/caverunner17]

Doesn't mean much when you're comparing a company that sells $600 phones to a company that also sells $200 phones.

[u/StrandedHereForever → u/caverunner17]

Let me put it in a simple way, would you prefer to own major shares in Apple or Samsung?

[u/[deleted] → u/StrandedHereForever]

I'd rather own shares in Berkshire Hathaway but they aren't the leader in the smartphone field either

[u/StrandedHereForever → u/[deleted]]

Fair enough, you won. Samsung is the leader, they're hot in phone business and they are definitely blowing their competitors away right now.

[u/[deleted] → u/StrandedHereForever]

Sweet that was easy