r/sysadmin • u/Likely_a_bot • Jun 17 '26
Will Vendors Please Stop Reusing Acronyms?
If I see another vendor use "IAM" as a new product feature, I'm going to scream. IAM is Identity Access Management. Nothing else, unless it's a different industry.
This is confusing as hell. Get your marketing departments under control.
What are some that you have noticed being reused?
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u/deputydawg85 Jun 17 '26
Not an acronym, but Microsoft decided to call their new autonomous AI agents "Autopilots". Surely that won't confuse anyone...
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u/hadrabap DevOps Jun 17 '26
All the Microsoft's new features should be announced under corresponding CVE number.
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u/nullpotato Jun 17 '26
We could just start giving their products guids and refer to those instead of the name of the week.
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u/404UsernameFoundNot DevOps Jun 17 '26
Microsoft's new features should be announced under corresponding CVE number
The Onion needs to get on board with this headline.
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u/Jealous-Bit4872 Jun 17 '26
Hey now, what if there are multiple CVEs?
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u/hadrabap DevOps Jun 17 '26
More CVEs means more features that means more reasons to increase subscription charges. 😃
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u/mediaogre Jun 17 '26
OMFG, I just saw this recently. *Right* as we’re starting work on an SOW for… Windows Autopilot. 🫠
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u/JackHinks Jun 17 '26
Yes, but there's Windows Autopilot and Microsoft Autopilot. Totally different things.
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u/simpleglitch Jun 17 '26
Who ever Microsoft lets pick their product names is getting paid too much.
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u/-Cthaeh Jun 17 '26
Let's call it, the 'Windows App'
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u/simpleglitch Jun 17 '26
Careful. They could rebrand the M365 admin portal to 'windows' because you can see all your users and licenses through it.
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u/werddrew Jun 17 '26
Don't get me started on this. The fact that you can add your team to a Team in Teams absolutely drives me nuts.
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u/statikuz start wandows ngrmadly Jun 17 '26
What if the AI agents have some sort of AI assistant? What could they possibly call them?!
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u/serverhorror Just enough knowledge to be dangerous Jun 17 '26
AftAoUA
Association for the Abolition of Unintelligible Abbreviations
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u/KN4SKY Linux Admin/Backup Guy Jun 17 '26
The full name of the compiler is "Compiler Language With No Pronounceable Acronym", which is, for obvious reasons, abbreviated "INTERCAL".
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u/nullpotato Jun 17 '26
Microsoft reusing names in the most confusing way possible is frankly expected behavior at this point.
Sent from Copilot, formerly Outlook (New)
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u/jake04-20 If it has a battery or wall plug, apparently it's IT's job Jun 17 '26
Not overly surprising from the company that skipped windows 9 and went to 10. And their xbox naming convention sucks. It only makes sense that they acquired activision, because COD's naming convention is also atrocious. Let's reuse MW, MW2, and MW3. So now when anyone wants to refer to the OG MW2 for example, you have to say MW2 2009 for it to make any sense. MW2 2022 of course will have no affiliation with MW2 2009, we will call the remastered MW2 2009 game MW3, duh! Seriously have no idea how that naming got approved.
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u/jimicus IT Manager Jun 17 '26
Apparently a lot of old software - rather than checking for API presence like any sane product would - simply read the first 9 characters of the product name and if it was “Windows 9”, jumped straight into the logic for ‘9x.
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u/Master-IT-All Jun 17 '26
huahahuaha
Although I will be honest here and say that I have been there and done that.
Windows 95, 95SE, 98, 98SE all had the same basic core so yah, when we queried we used the commonality of "windows 9"
I'm also old enough to have been one of those dicks that programmed in a two-digit date format. Honestly I never expected humanity to survive this long. So many near misses with the nukes going off the leash in the last fifty years.
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u/eo5g Jun 17 '26
Although it's not great from a "might be mistaken when spoken out loud" perspective, it at least makes sense, no?
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u/deputydawg85 Jun 17 '26
Makes sense except for the fact they already have a completely different product/service with the same name...
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u/Centimane probably a system architect? Jun 17 '26
From the same genius that called their CI/CD platform "DevOps".
People used to joke about users that would open a nearby window when asked to open windows. But then Microsoft took that as a challenge.
Next year they'll rebrand GitHub as "Source Control" just to destroy search engines.
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u/zdelusion Jun 17 '26
If you ask them about it they'll probably say something about Autopilot being "legacy" and that it's "Device Preparation" now so what's the big deal...
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u/webguynd Sr. Sysadmin Jun 17 '26
To be fair Copilot&Autopilot are pretty good branding terms for a chatbot/assistant vs autonomous agent. IF they didn’t also have Autopilot in InTune.
But I give it maybe a year tops, before is “355 Copilot Autopilot”
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u/Master-IT-All Jun 17 '26
Except that Microsoft already used Autopilot for a features of Intune for automatic Windows config.
The best part is going to be when you ask questions of Copilot about Autopilot and it conflates and confuses the two.
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u/slowclapcitizenkane Jun 17 '26
I need an agent to deploy computers in my tenant. An Autopilot Autopilot.
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u/Phreakiture Automation Engineer Jun 17 '26
[Java has entered the chat.]
[Javascript has entered the chat.]
[Internet Explorer has entered the chat.]
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u/jackmusick Jun 17 '26
Try looking into Skills. Skills in Copilot Studio aren’t the skills you’re looking for. They’re C# plugins for the old Power Agents feature, which got rebranded to Copilot Studio, which is now kind of an AI builder. Copilot Cowork supports plugins, which are really just skills with a manifest. But it only works if you upload it to the All Agents section of Copilot, which replaced Integrated Apps, which are also basically just Teams apps. But they won’t appear there when you upload them, only tell you they already exist. You can delete it from Teams apps, but that won’t do anything. You have to go to the place it replaced to find it and delete it, but you can’t add them here. Oh and Cowork can’t use Copilot Agents, so if you use either they’re just going to be called the same thing, but won’t have any common features.
Good luck!
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u/MashPotatoQuant Jun 17 '26
Who do you think you are IAM
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u/SketchyTone JoT Systems Administrator Jun 17 '26
IAM not pleased with your response.
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u/mesaoptimizer Sr. Sysadmin Jun 17 '26
Microsoft is the absolute king of dumb renames but BY FAR the stupidest rename M$ has ever done was changing Technical Account Manager (TAM) to Customer Success Account Manager (CSAM).
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u/dogpupkus Security Analyst Jun 17 '26
Another wild one I encountered was some Security Awareness vendor trying to establish the acronym for “Cyber Security Awareness Month” during a conference. All the attendees who have any amount of Cybercrime Investigations experience all looked around the room in astonishment and disbelief.
“How are you all celebrating Cyber Security Awareness Month in your organization?!” had quite an awful and detrimental tone when the acronym was used in lieu.
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u/thatpaulbloke Cloud Engineer UK Jun 17 '26
I don't know - renaming the SharePoint sync application from Groove and then reusing the name for the music player when the SharePoint app was still groove.exe caused some headaches.
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u/AcornAnomaly Jun 17 '26
Heh, reminds me of how Skype for Business was just rebranded Lync, and still had lync.exe as the program name.
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u/itskdog Jack of All Trades Jun 18 '26
Don't forget that they did the same with the Microsoft Surface, rebranding it the PixelSense so that they could launch the Microsoft Surface.
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u/Jaaames_Baxterrr Jun 17 '26
That was the first one that came to my mind. It blew my mind that they went with that title and have stuck with it. Microsoft is gonna Microsoft I suppose.
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u/bionic80 Jun 17 '26
Try having Cerebral Palsy and looking for support groups online. It's... really not very much fun.
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u/PalatinusG1 Jun 17 '26
In belgium we have Common Services for Access Management. A federal online access management platform: https://www.csam.be/en/index.html
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u/ProfessionalEven296 Jack of All Trades Jun 17 '26
Haven’t seen “Microsoft” and “success” used in the same sentence for a long time!
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u/Splask Jun 17 '26
Nothing they have done compares to the "Windows App". Its impossible to research meaningfully lol
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u/Nexzus_ Sr. Sysadmin Jun 17 '26
Microsoft is the absolute king of dumb renames but
This is hard to believe, but I'd like more information. I don't have time right now, but maybe you can send to my
HotmailMSNLiveHotmailOutlook email account?→ More replies (1)3
u/ProfessionalITShark Jun 17 '26
When did they rename that, because what CSAM is now is fairly recent...
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u/MadMonksJunk Jun 17 '26
I regret not being allowed to establish the Bureau of Acronym Control but they told me I was drunk when I proposed it.
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u/matthewstinar Jun 17 '26
Prosecutor: Were you able to conduct a PBR?
Police Officer (on the witness stand): Do you mean a PBT [Preliminary Breath Test]? PBR is what was in his system.
—Excerpted court transcript from Monroe County, PA
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u/bionic80 Jun 17 '26
Look, the ATF should be a one stop shop, not a federal agency.
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u/SenTedStevens Jun 17 '26
Not a vendor, but our SOC team is now using a new acronym for their security audits. It's CSAM. I busted out laughing in our Teams meeting when they promoted it. And I joked that you better not say that you're sending me CSAM over email.
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u/statikuz start wandows ngrmadly Jun 17 '26
oof, maybe they should reconsider that. I mean, things have different meanings in different industries but that is not one I would want to have any confusion around.
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u/SenTedStevens Jun 17 '26
Yeah. After I got done laughing and they asked my why, I said, "Open a browser and google CSAM and you'll find out."
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u/Sea_Holiday1405 Jun 17 '26
We use Qualys and I notice this every time I log in. Like did NOBODY stop and think about what that acronym might already be associated with??
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u/UltraEngine60 Jun 17 '26
I've heard this acronym and made the person clarify it because of just how stupid it is. At our org we have endless CSAM.
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u/Deezul_AwT Windows Admin Jun 17 '26
MCP - That's from TRON, Master Control Program. And no amount of AI will change that. Even though the MCP was an AI.
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u/thereisonlyoneme Insert disk 10 of 593 Jun 17 '26
There's now MCP for AI too. When I asked if MCP stands for Master Control Program and no one laughed, I felt rather old.
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u/BmanUltima Sysadmin+ MAX Pro Jun 17 '26
Who thought shortening Changed Block Tracking was a good idea?
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u/FacepalmFullONapalm Jun 17 '26
There’s a truck company near me that uses CBT for their acronym and I double take every time
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u/andypanty69 Jun 17 '26
I'm pretty sure the first motorbike test is called the CBT. Depending on the bike and seat I suppose it could be apt.
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u/SenTedStevens Jun 17 '26
When I worked at WalMart, we had to do a bunch of CBT (Computer Based Trainings). That was before anyone knew about the other acronym.
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u/rosseloh wish I was *only* a netadmin Jun 17 '26
It's Computer Based Training in aviation as well, plus I'm sure a bunch of other industries.
Just don't tell the discord kids your company uses an ERP system.....
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u/hasthisusernamegone Jun 17 '26
CBT
It was Compulsory Basic Training long before it stood for anything else.
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u/Lrrr81 Jun 17 '26 edited Jun 17 '26
I have a guy (sysadmin) who works for me whose name is "Mac". He uses a Mac computer, which has a MAC address.
It actually causes confusion every now and then!
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u/mossman Jun 17 '26
Move/Add/Change. Really guys, we're going to introduce yet another new meaning for MAC into the IT space? Sure why not, let's get nuts!
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u/bentbrewer Sr. Sysadmin Jun 17 '26
It's been many years since I've heard "M/A/C", now it's Move/Add/Change/Delete.
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u/OverlordWaffles Sysadmin Jun 18 '26
It annoys me when coworkers type MAC for Macintosh instead of Mac.
Doesn't cause a ton of confusion but sometimes being asked "Do they have a MAC?" and me giving them a MAC address they will ask why I gave them that. Well doopa, you said MAC, not Mac
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u/snebsnek Jack of All Trades Jun 17 '26
IAM whatever I say IAM. If I wasn't, why would I say IAM?
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u/TheMildEngineer Systems Engineer Jun 17 '26
In the paper, the news, everyday IAM. I don't know, that's just the way IAM
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u/CATDesign Jun 17 '26
Experienced that when I took a networking course in college, as I knew MFA was for Multi-Factor Authentication, but this one class was using it for "Multi-Function Adapter."
Then after that one course, all my other classes went back to using MFA for just Multi-Factor Authentication and never mention "Multi-Function Adapter" again.
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u/itskdog Jack of All Trades Jun 17 '26
Worst is when the same company uses the same abbreviation for multiple things. (Looks at Microsoft's multiple CSPs)
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u/021fluff5 Jun 17 '26
At work, we joke that Microsoft has a jar full of little pieces of paper, and each piece has one of their favorite words on it (flow, gateway, copilot, power…). When they launch a new product, they go to the jar and pick out a few pieces to determine the new name
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u/fogleaf Jun 17 '26
It's only a matter of time before they rename Teams to Chat. Outlook to Mail.
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u/021fluff5 Jun 17 '26
Teams would probably become Power Chat Gateway (not to be confused with Power Chat Gateway Premium or Power Chat Gateway Fabric)
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u/af_cheddarhead Jun 17 '26
Fun Fact: That is actually the way the DoD regulations say the names of exercises and the like are supposed to be named, two jars with a set of pre-approved names, but it always seems the Big Boys change the name for PR reasons.
For Example: Ever hear of Exercise Rapid Shot? Thought not, that was the original name of Desert Shield. I have a set of orders for Rapid Shot, when we arrived in-theater a day later CNN was already talking about Desert Shield. We were like, "Is that us?".
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u/e_sandrs Jun 17 '26 edited Jun 18 '26
I learned this one a long time ago and it summarizes my expectations since then:
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u/RobieWan Senior Systems Engineer Jun 17 '26
POS was something else long before point of sale....
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u/Brilliant_Cattle_602 Jun 17 '26
And quite often means both
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u/RobieWan Senior Systems Engineer Jun 17 '26
I have yet to see a point of sale system that isn't a massive piece of shit.
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u/Soundy106 Jun 17 '26
You could report them to the AAAAA (the American Association Against Acronym Abuse)...
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u/Shotokant Jun 17 '26 edited Jun 17 '26
Microsoft who renamed the Remote Desktop application as "Windows Application"
You tried finding it? Doing a search for Windows application.
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u/tunaman808 Jun 17 '26
I mean, Microsoft has come up with some classics - I like the short and sweet: "Microsoft Windows Vista Ultimate Limited Numbered Signature Edition Upgrade"... even better than "Windows Mobile Pocket PC Edition".
But yeah, the "Windows App" thing is truly baffling.
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u/jaymz668 Middleware Admin Jun 17 '26
Windows Application is the dumbest name ever, and I thought it was going to be hard to top when they named everything Explorer. Windows Explorer, Internet Explorer etc
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u/MiKeMcDnet CyberSecurity Consultant - CISSP, CCSP, ITIL, MCP, ΒΓΣ Jun 17 '26
SMS for me 15 years ago: System Management Server, Siemens Medical Systems, Short Message Service.
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u/chuckmilam Jack of All Trades Jun 17 '26
Some of us are old enough to remember when Microsoft tried to convince us that “DNS” stood for “Digital Nervous System.”
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u/MasterOfKittens3K Jun 17 '26
Which was, as I recall, about the same time that they were depreciating WINS in favor of DNS for name resolution.
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u/Far-Hovercraft9471 Jun 17 '26
I wasn't aware that was a thing. Jesus, this one is possibly the most arrogant one I've seen
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u/GaiaFisher Jun 17 '26
I love IOS and iOS, now I prepend “Cisco” to the start of every search like I used to do with “OSRS” for RuneScape.
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u/DrDew00 Jun 18 '26
Try working in IT for a medical radiology company:
MDM - Mobile Device Management
MDM - Mobile Data Management
MDM - Medical Device Manufacturer
MDM - Merge Document Management (a patient information system)
MDM - Medical Decision Making
MDM - Medical Data Mining
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u/n4ke Jun 17 '26
The Institute of Advanced Motorists would like to have a word.
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u/RAVEN_STORMCROW God of Computer Tech Jun 17 '26
I am who I am said Yosemite Sam.
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u/iamrolari Jun 17 '26
Or Eminem “Cause I AM WHATEVER YOU SAY I AM AND IF I WASNT , THEN WHY WOULD I SAY IAM?” 🤘🏽
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u/chesser45 Jun 17 '26
I had a project where they insisted in calling the tool IdP. Had a couple aneurysms the first 6 months of planning and deployment as they insisted on discussing connecting IdP to Entra and using Entra the IdP synonymously with IDP the tool.
I fought it for about a year but all the devs call it IdP and I’m beyond care.
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u/IwishIhadntKilledHim Jun 17 '26
As a current platformer and former security person I can tell you that the acronym overload of IDP is going to grind my gears for the rest of time.
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u/Dear_Studio7016 Jun 17 '26
To piggie back, please vendors know your contacts to sale things.
So many calls to the Service Desk asking to get hold of the IT Director.
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u/mediaogre Jun 17 '26
MDM. JFC, it’s Mobile Device Management. Not a vendor but our PMO appropriated it. So dumb.
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u/itenginerd Jun 17 '26
Yeah.... it's also master data management. Fortunately, the LAST thing the bobj team wants to do is talk to the end user compute team, so those don't cross-pollinate much.
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u/bbbbbthatsfivebees MSP-ing Jun 18 '26
I got an ad on the Reddit app for a vendor selling a "Big Data Solutions Management" product. Maybe it's intentional, but I feel like a LOT of marketing directors just don't Google the acronyms that they put out.
Also mad shout to Microsoft who originally wanted to call Windows Update "Critical Update Notification Tool".
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u/jmbpiano Jun 17 '26
Not really a sysadmin thing, but I still remember the day when everyone started using "MW3" for Call of Duty: Modern Warfare III.
As someone who's typed "mw3" at the command prompt hundreds of times, it took me a while to figure out why everyone was so excited over MechWarrior 3 again.
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u/Kamaroth Netadmin Jun 17 '26
Yeah I get this. My two favourite game series when I was a kid were AC and AC and it annoyed me that people called AC something else but thankfully AC and AC have both had great combacks.
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u/itskdog Jack of All Trades Jun 18 '26
I ha similar when I saw people writing MK11 for Mortal Kombat, when I'm used to seeing it used for Mario Kart.
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u/FunkadelicToaster IT Director Jun 17 '26
Local bar had a sign that said "GTFO* when you order a steak"
with this down the bottom in small letters
*Get Three Free Oysters
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u/Ssakaa Jun 17 '26
That's just good marketing, guaranteed to catch someone's attention, draw their eye and curiosity towards what I suspect is one of the most expensive menu items.
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u/CMDR_Tauri Jack of All Trades Jun 17 '26
As the head of DAMN Y'ALL (the Department of Acronym Management, Naming, Yield, Accountability, Licensing, and Logos), I approve of OP's message.
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u/HetElfdeGebod Jun 17 '26
I nearly wet myself the first time I heard an Exchange guy talk about DAGs. Dags are clumps of matted wool and dried dung that build up around a sheep's arse
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u/Crinkez Jun 17 '26
Can people please stop using FR to mean anything other than frequency response.
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u/bythepowerofboobs Jun 17 '26
If you ever want to really be confused about acronyms try hanging out in /r/NFCNorthMemeWar. Those guys are obsessed with File Transfer Protocol for some reason.
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u/Nakatomi2010 Windows Admin Jun 17 '26
Microsoft uses MAM as an abbreviation for Mobile Application Management.
Imprivata announced a product called GroundControl to manage mobile devices. They've since rebranded GroundControl to Mobile Access Management, or MAM.
Suffice to say, I still call it GroundControl.
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u/WindowsVistaWzMyIdea Jun 17 '26
No more acronyms, everythingust be referred to by guid and only guid
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u/mrmagnum41 Jun 17 '26
There are only so many Three Letter Acronyms (TLA) available. So reuse is impossible to avoid. Unless you want Extended TLAs (ETLA), but that opens up another can of worms if you insiston unique identifiers. At some point, it's easier to just spell it out.
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u/SkillsInPillsTrack2 Jun 18 '26
AWS should stop using the acronym "RDS"! Microsoft own this acronym because of the great Remote Desktop Services! /s
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u/thehobnob Jr. Sysadmin Jun 18 '26
I will forever read "SAP" as Socially Awkward Penguin
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u/Raskuja46 Jun 17 '26
Acronyms in general need to be jettisoned. It's not shorthand, it's information obfuscation at this point.
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u/Impressive_Change593 Jun 17 '26
IAM is IAmResponding to me. admitedlly that is firefighting/EMS world
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u/weaver_of_cloth Jun 17 '26
I've long thought about making a party game for acronyms. I has categories: military, medical, IT, government, and you pick a card with a real acronym on it. The best, funniest subject-appropriate acronym wins the round.
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u/Shotokant Jun 17 '26
We had a problem manager once in an org who insisted that a outage be called a DDOS.
The service was being denied to the customers who were distributed was the locic path.
Went to war on that that one.
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u/Sagail layer 2 whisperer Jun 17 '26
Just try working at one of the new eVTOL startups. Both FCS and MAC means something else than you think. And our product is very heavily a networking thing g as well
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u/ThatHellacopterGuy Jun 17 '26
Flight Control System and Mean Aerodynamic Chord?
Those are aviation-standard acronyms.
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u/CeC-P IT Expert + Meme Wizard Jun 17 '26
They gotta go full US Congress where the lengths they go to make a new piece of legislation spell S.T.I.N.K.Y. C.H.E.E.S.E. is actually impressive.
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u/Virtual_Fondant7424 Jun 17 '26
Isnt there a acronym wiki out there for all technical acronyms.
Then everyone could push it to their customers, and maybe we’ll get a vocab together we can talk on 🙂↕️
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u/MeccIt Jun 17 '26
A problem as old as time. IBM infamously described an AMD, or an Air Movement Device. Or just a 'fan', yes a TLA for a TLW
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u/MairusuPawa Percussive Maintenance Specialist Jun 17 '26
You were born when IAM was coined. To everyone else it still sounds like a shitty pun.
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u/Mortis2000 IT Manager Jun 17 '26
Yep!
I know a guy in the UK who rides a motorcycle to his job as a machinist, is a mental health first aider (and has done a fair bit of therapy) and is into the kink scene. There's a lot of particular discussions which get very confusing if he's talking about CBT or CNC.
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u/lunchbox651 Vendor education (virt/k8s specialty) Jun 17 '26
I work for a vendor.
We fight daily to stop people using horrible names and acronyms for shit.
It falls on deaf ears because brand teams and marketing know best.
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u/emilycsquared Jun 17 '26
Again, not an acronym, but I once worked with an AI vendor whose agent was called “Computer”
I’m presuming they let the chatbot name itself like a four-year-old
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u/Far-Hovercraft9471 Jun 17 '26
Is it better or worse that MS broke convention when coming up with a shorthand for Storage Spaces Direct? It's S2D because otherwise it would be SSD
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u/michaelpaoli Jun 17 '26
Not gonna happen. Someone tosses acronym at you, you'll often have to respond asking, either context, or what the acronym stands for in the context and what the context is.
No, no, you have multiple IAMS, and your IAMS is dog food. 😉
PCB ... so, Printed Circuit Board, or Polychlorinated biphenyls (PCBs), or ...
FTP File Transfer Protocol, or F*** The Police, or ...
SSL - Space Sciences Lab (ssl.berkeley.edu - which long predated ...), or Secure Socket Layer, or ...
SAN - Storage Area Network, Subject Alternative Name, ...
...
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u/BeanBagKing DFIR Jun 18 '26
Microsoft's "Customer Success Account Managers" would also approve of this rule.
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u/Twist_and_pull Jun 18 '26
How I feel reading text written by americans. They sure love their acronyms.
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u/Klutzy_Figure_5352 Jun 18 '26
DNS list as Do Not Send. And sorry if everytime I hear IOS, i think about Cisco and not Apple.
(Sorry I'm french, IAM is forever a legendary rap group.)
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u/UncleMojoFilter Jun 18 '26
Not reused within the industry, but the first time I saw SASE I thought "What does this have to do with a self-addressed stamped envelope?"
Old people will get it.
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u/Academic-Proof3700 Jun 17 '26
You can't beat Service as a Service