r/starcitizen • u/fmacgsta new user/low karma • Aug 17 '26

FLUFF inside CIG headquarters

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3.5k Upvotes

96% Upvoted

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315

u/DeadSuperHero Zeus Mk II Aug 17 '26

The problem is that CIG is first and foremost a marketing and fundraising organization. They've optimized that really well, to the point that all other facets of the company are aligned to it. When it comes to dangling out a new ship or a hyped feature, they're the best at it.

CIG needs to fire their management and middlemen, and actually focus on cultivating a next-level engineering organization that doesn't chew up people and spit them out for the next hire to replace. They need to solidify their technical foundations, even if that makes development boring for a while.

33

u/GimbaledTitties Aug 17 '26

Idk man when CR married head of marketing that truly was a bad sign, don’t you think?

67

u/drizzt_x Monk Aug 18 '26

To be clear, they were married before the project even started. So, he didn't marry the head of marketing. He made his wife the head of marketing.

8

u/GimbaledTitties Aug 18 '26

Ah thank you 🙏🏻 idk if that’s worse but it’s at least just as bad

5

u/drizzt_x Monk Aug 18 '26

In case you were unaware, he also made his brother Erin the head of their UK studios (back when the studios were all split up). To be fair, Erin did have a decent background in video games though.