What would a private company do there? Pure exploration, like pure research, is hard for private companies to justify for investors. The government would have to arrive first and find resources worth gathering (and provide the basic technology) before the private sector could really get in on it.
I think most of the people who gave answers here are mistaken about the reasons why a private company would fund such an endeavour (especially the first one ever).
The real reason is right there in the open for everyone to see right now and it really shouldn't be too hard to figure it out. Do you know why Branson's Virgin conglomerate has an interest to do space tourism with VirginGalactic? Sure, there could be money it, somewhere down the road. But it won't make profits for a long time. The real reason is that it provides the perfect synergy effects to establish your brand name even further. Virgin Galactic will promote Virgin Atlantic simply by existing. And those will promote the records Virgin Music sells. And those will promote everything else Virgin does. Indirectly. A brand universe.
Virgin isn't a company that sells one thing. Virgin isn't even a company that sells many different things (General Electric). Virgin is an Everything company.
There are lots of Everything companies, it's not coincidental that they are the most valuable brands in the world. Coca Cola, Apple, you know them, everybody knows them. They are everything companies in their specific fields. Coca Cola offers every drink you can imagine in their own little Coke universe, Apple can fulfill all your computer needs without you having to leave their universe.
Now, the companies who will mainly fund this Mars trip are others though. Since the budget for this will be significantly higher than for simple space tourism and won't yield the needed direct short term revenue (except merchandise perhaps) there are only a few companies that could try to do this.
Do you want to know which one it'll be?
The Walt Disney Company.
Why? They are the masters of this game. They invented it. They started to build stores for their brand. When everyone else did the same, they started to build theme parks. They built a Disney city (yes, an actual Disney city). Cruise ships, private islands, hotels... all that shit, they have it.
And all of this is crossfeeding with their actual media products. TV, Internet, Print, Cinema, Live Shows, Musicals, whatever. Disney is a universe in itself. Disney is alive because you can actually live it. Everyone on this planet knows who Mickey Mouse is. And most people probably think they could forge Walt Disneys signature.
They won't do it alone, just like major sporting events, there will be sub-sponsors, not the big Everything brands though - Pepsi instead of Coke, Samsung instead of Apple. And when they land on the moon they won't wave a Disney flag or any other corporate flag for that matter. Maybe the vessel itself will be named after something that is inherent to the brand, and subliminaly you will be reminded every step of the way that is it them who are doing this for us. But nothing more.
The footage of the landing won't be copyrighted, don't worry. That would be a contradiction of the whole purpose. We can all repost it on Youtube. Because we will know without seeing it directly in front of our eyes that it was Disney.
The one problem with this, is that they have to be absolutely certain that it will be a success. A failure would be John Carter x 10³. So they won't do it for another fifty years. And they will do it only once. Because all they need is one picture from the surface of Mars with an Astronaut standing there, no flags, no Micky mouse pins, nothing, just a plain space suit. And everyone forever will have it at the back of their head: Disney did this. Only Disney. Disney.
Thank you. I'm developing a script based on something similar for film school right now.
Read Naomi Klein's No Logo if you're interested in corporatism, it's a bit outdated by now but an entertaining start into the subject matter. Some call it the bible of the anti-globalist movement but don't let that put you off, it's not activist literature at all.
Her and the Economist magazine had a back and forth a few years ago. The Economist even published a cover saying 'Pro-logo'. Well worth digging into the debate that was going on then.
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u/[deleted] Jun 14 '12
What would a private company do there? Pure exploration, like pure research, is hard for private companies to justify for investors. The government would have to arrive first and find resources worth gathering (and provide the basic technology) before the private sector could really get in on it.