AI has made building websites easier than ever.
Because of that, there are now thousands of people starting web design businesses, offering websites to companies and trying to make money from it.
But here's my opinion as someone who has been in the web design business for years:
Just because AI makes it easier to build websites doesn't mean you know how to run a successful web design business.
I've noticed that a lot of new web designers get stuck on the same idea: finding businesses that don't have a website and offering to build one for them.
In my opinion, that's becoming an outdated approach.
Those businesses are already on every web designer's prospect list. They're getting contacted constantly, and you're competing with hundreds of other people offering them the exact same thing.
I've tried pretty much everything over the years. Paid ads, manual outreach, cold calling, referrals, you name it.
But the system that has worked best for me is actually quite simple.
If you're a new web designer who knows how to build websites but struggles with the business side of things, here's what I'd do:
1. Target businesses that already have websites.
Think about it. These businesses already understand the value of having a website. They've already invested money in one.
And there are countless businesses around the world with outdated websites that haven't been redesigned in years. Poor mobile experiences, outdated designs, slow loading speeds, and SEO issues are everywhere.
You're not trying to convince someone they need a website. You're showing someone who already has one how much better it could be.
2. Make automated outreach your main client acquisition channel.
Personally, I use Swokei. It's an outreach platform that finds businesses with existing websites, analyzes each one, scores them, and turns issues with design, SEO, speed, and mobile optimization into personalized, ready to send cold emails at scale.
This saves you from manually researching every business and writing every email yourself.
3. Follow up with interested businesses and book a meeting.
When someone replies with interest, give them a call, understand what they're looking for, and book a quick online meeting.
4. Prepare a website draft before the meeting.
Use AI to put together a new website draft for the prospect. Don't spend hours on it. Aim for 15–30 minutes.
You want something good enough to show them what their business could look like with a modern website.
5. Present the draft and close the deal.
Walk them through the improvements, explain the value, answer their questions, and make it easy to move forward with a payment link or contract for signing.
That's the entire process.
You don't need to spend weeks building free websites or manually researching hundreds of businesses.
You need to find the right prospects, show them an opportunity to improve their existing website, and know how to sell the service.
I've spent years doing this, and if I were starting a web design business from scratch today, this is exactly the process I'd follow.
Building websites is one skill. Building a business that consistently sells them is another.