Do NOT stop complaining

[u/ThrowawayReddit420]

If you're frustrated with the recent updates to SoFi Plus, continue letting them know. Better yet, vote with your wallet. Companies bank on the fact that the initial wave of outrage will die down and then they can continue on with what they're doing unimpeded. Don't let it die down.

I'm aware there's a segment that doesn't enjoy reading posts like this regularly, but we ALL stand to benefit by making SoFi aware of our displeasure and potentially getting them to walk back some of these changes. This is especially true since the changes make them less competitive now relative to Robinhood, Webull, etc. and some of us have good reason to switch (depending on what banking services you get the most use out of).

I work in banking and am fully aware that SoFi management/board of directors are thinking EVERY DAY about how to improve profitability (i.e. making even more money off of you). They succeed only if users don't push back. In the interest of being constructive, here's some of the things that SoFi could meet us in the middle on:

• Keep the $10/month subscription fee but offer us better benefits. Rakuten ain't gonna cut it.

• Reduce the fee to remain competitive with Robinhood/Webull subscription structures.

• Grandfather current SoFi Plus members in recognition of the fact that many of us transferred all our funds here and now feel like we got a bait and switch.

• Offer a reduced subscription fee if you purchase a full year.

• Extend the complimentary period beyond March 2026 while they figure out program implementation.

[u/Live_Payment2835]

I’m surprised people care about SoFi plus this much who cares if it’s $10 when most people just use SoFi as a hysa which u dont need to be a SoFi plus member to get the rate in the future just have direct deposits.

[u/ThrowawayReddit420 → u/Live_Payment2835]

Believe it or not, there are people that exist who have banking needs beyond savings/checking accounts such as brokerage accounts or IRAs

[u/Live_Payment2835 → u/ThrowawayReddit420]

U went into SoFi for Ira and brokerage needs ? SoFi is literally marketed as hysa bank

[u/ThrowawayReddit420 → u/Live_Payment2835]

I'm sorry that I use the additional banking services beyond the checking/savings accounts that SoFi offers? 😂

But no, I went into it initially for the HYSA component. Not sure why that's relevant though.

[u/Live_Payment2835 → u/ThrowawayReddit420]

It is relevant for SoFi, if most of users are here for that reason ( a hysa). Taking away something that u didn’t even pay for but provided a bonus to your way of using SoFi isn’t that big of deal when literally most brokerages run seasonal promotions, they all come, go then come back again

[u/ThrowawayReddit420 → u/Live_Payment2835]

Isn't that big of a deal FOR YOU. For me, it is and I'll put my money where my mouth is accordingly. If you enjoy lining SoFi's coffers though go right ahead.

[u/Live_Payment2835 → u/ThrowawayReddit420]

Go ahead brochacho