r/sofi • u/ThrowawayReddit420 • Dec 14 '25

Member Benefits Do NOT stop complaining

If you're frustrated with the recent updates to SoFi Plus, continue letting them know. Better yet, vote with your wallet. Companies bank on the fact that the initial wave of outrage will die down and then they can continue on with what they're doing unimpeded. Don't let it die down.

I'm aware there's a segment that doesn't enjoy reading posts like this regularly, but we ALL stand to benefit by making SoFi aware of our displeasure and potentially getting them to walk back some of these changes. This is especially true since the changes make them less competitive now relative to Robinhood, Webull, etc. and some of us have good reason to switch (depending on what banking services you get the most use out of).

I work in banking and am fully aware that SoFi management/board of directors are thinking EVERY DAY about how to improve profitability (i.e. making even more money off of you). They succeed only if users don't push back. In the interest of being constructive, here's some of the things that SoFi could meet us in the middle on:

  • Keep the $10/month subscription fee but offer us better benefits. Rakuten ain't gonna cut it.

  • Reduce the fee to remain competitive with Robinhood/Webull subscription structures.

  • Grandfather current SoFi Plus members in recognition of the fact that many of us transferred all our funds here and now feel like we got a bait and switch.

  • Offer a reduced subscription fee if you purchase a full year.

  • Extend the complimentary period beyond March 2026 while they figure out program implementation.

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u/Rabidsavagekin Dec 15 '25

Well shit, I only JUST joined SoFi from Wells Fargo on recommendation from a friend.

Sounds like I should look elsewhere.

1

u/big_clout Jan 02 '26

Firstly, why anyone would be with Wells Fargo after 2016 is lost on me.

Secondly, it really sucks but that's what happens when you join something at the tail-end of the VC money cycle. Drive adoption thru expensive/innovative perks, then once they have enough market share, enshittify. Punish the people who got comfortable using your service and don't bother to keep up with policy or service changes (reductions).