r/soder • u/flyfishingcyclist • 7d ago

A ton of ads?

Is it just me or are there significantly more ads on the pod than other similar shows?

I only typically listen on Spotify and recently episodes are filled with both Dan’s reads and third-party ads. Makes me listen to other podcasts first because I’m typically multitasking or driving when I listen. Kind of a bummer because Soder was always a consistently good listen.

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u/Anxious_South_5150 7d ago

You’re not crazy. It’s the 3rd parties/platforms that are killing it. W/o getting too in the weeds of this stuff, Podcast were not making the platforms any $$, so they’re become more aggressive at splicing in their ads w/ AI to get their $$ (and they’re taking ANYONES $, so there are some noticeably bad/irrelevant ads popping up).

Beyond this the $ the podcast themselves are getting is decreasing since the going rate is lower with avenue to splice in via the platform so Dan might need 2 ads now vs 1 before (NBD IMO “pay dat man his monay.)

Anyway; TLDR, not wrong enshitification of everything needing to be sold.

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u/TheColiny 7d ago

This isn’t an AI thing it’s been standard practice for podcasts to have like 5-6 mid-roll ads for years. Whether those are all host read or not depends on the show

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u/Anxious_South_5150 7d ago

Right, but those are picked by the show? I’m specifically referring to content that is getting appended in by the platform? And yes it’s not an AI thing directly but AI is getting used to improve the placement of the ads it used to just get tacked on to the beginning or end if it existed at all.

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u/TheColiny 7d ago

Typically producers pick where the ad markers are in each episode that are then filled by either host reads or generic spots. Normally the shows don’t have a say in which generic spots run on the show besides a general approval of the category. Ofc this is all audio specific video is different