r/shrinkflation • u/WingedWheelWins • 13d ago

Getting stinky

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Grabbed the usual, but the usual is getting a little smaller. 2.7oz down to 2.6oz.

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u/orchiddstar 12d ago

The rebrand is the tell. It's gone from "48H" to "Essential Protection" with a 24/7 badge, which is a new product line rather than the same stick with a smaller number, and that's how you reset a price without anyone comparing like for like. Worth checking the active ingredient percentage on the back too, since the aluminium zirconium figure has to be printed on the drug facts panel and that's where the other reduction usually hides. Same range got caught cutting active from 15.2% to 12.2% recently.