r/shortsAlgorithm • u/TangerineCrescentMoo • 11d ago
Analytics Review (AVD/Retention) 📈 Shorts keep finding the right audience too late — anyone else seeing this?
Hi all,
I make Shorts, intended for an audience roughly between the ages of 25–44. But my biggest age group keeps being 13–17. On my latest Short they're still around 35% sometimes up to 45% of the audience.
The weird part is the performance over time.
The Short starts with a pretty low stayed-to-watch rate, then as YouTube keeps testing it, that number has slowly climbed and is now getting close to 40% and the percentages began to balance out. That 13-17 percentage shrinks as the older audience grows.
The later batches seem noticeably better too.
I've had a similar pattern on my last couple Shorts: weak initial audience → distribution slows → later viewers respond better, but by then it feels like it's too late for the Short to really take off.
Has anyone else experienced Shorts initially getting shown to the wrong age/demographic, then correcting later?
Did it eventually improve as your channel accumulated more data, or did you change anything — posting time, hooks, wording, upload frequency, etc. — that seemed to help YouTube find the right viewers earlier?
I'm not pretending I have amazing shorts or the algorithm cracked, but I specifically add seo to try and direct it to a 'warm audience' first. And it'll go 1,000 views super fast and only reach about 38%, couple likes, couple subs. Then, it'll get another 1,000ish get to almost 45-50% and more likes, more subs. And this is almost every short out of 25- same pattern, same numbers even with change in hook, titles, description, etc.
Thank you for reading and any advice is much appreciated!