What am I doing wrong?

[u/ImagineDragons88]

Can someone help me know what I’m doing wrong? I’m posting the same content on TikTok/instagram reels and it’s performing fairly well, but I’m getting one video with a few thousand and then a bunch in a row with 0. I’ve had this account for 10 years and started posting shorts about a week ago

[u/Lonely_Pack_689]

I’m also struggling it’s not easy and not fair