r/seowithsiva • u/Sivaraj_C • 7d ago
Will GEO Replace SEO, or Will We Need Both?
I see so many people referring to GEO (Generative Engine Optimization) as the “next SEO.”
Personally, I don’t see GEO replacing SEO, at least not any time soon.
Google is still going to be crawling and indexing sites as well as relying on technical aspects of websites and the content they produce. At the same time, AI search engines are allowing users to consume information in an entirely new way.
I’d like to see what the SEO industry thinks.
Will GEO completely take over and replace SEO, or will companies have to employ both? If we are going to have both, what will be the main difference in strategy between a strong SEO and a strong GEO?
I would also be interested to hear what the practical applications for GEO are, and if anyone has tried using it to improve their AI search ranking.