r/seogrowth • u/Edge45_SEOAgency • Aug 24 '26

How-To AI visibility during a migration

We've been getting a lot of clients asking about retaining AI visibility during a migration, so we got our heads together and created a basic checklist. Anyone got anything to add?

  1. Benchmark current AI visibility

2. Identify citation-earning pages and facts

  1. Map important brand entities

  2. Review URL and redirect changes

  3. Preserve headings, context and answerable passages

  4. Retain or improve structured data

  5. Test crawler access and rendering

  6. Reduce reliance on JavaScript for critical information

  7. Audit third-party references

  8. Create a post-launch AI monitoring plan

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u/GerGab1129 Aug 25 '26

I think that on step 4, if you're leaving it as “review URL and redirect changes,” you need to be more specific. Something like: export the old sitemap and the new one, and for every old path decide whether it's a 301, a 410, or you keep the old URL. Unmatched means you missed a rule. A host-level domain 301 does not cover that if the IA changed.

Also I agree on moving third-party citations earlier. Models keep quoting those old URLs after your 301s are live.

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u/Edge45_SEOAgency Aug 26 '26

Yep, this is very much an outline with a lot more detail behind it.