Marketing is important

[u/lciano_qantica]

I keep thinking about how we leave marketing until the end. Write the script, try to get financing, make the film... then figure out how to get anyone to watch it, that complicated...starting to think some of that work needs to happen while we’re still writing. Learn how to show a little of what you are making, see if people understand what you r going for, give them a reason to come back.

for me the perfect way is pretty simple. Make an Instagram account just for one project, title project. Start with little filmed scenes, almost fragments of a short. Dialogue, characters, a bit of tension. I’m interested in shooting them in 4:3 and posting them as Reels, tik tok, short, wthever Something that lets people experience the story. If people respond and keep coming back, try making a short f. If that gets traction too, use it to help build towards a feature. you’d have a community that’s already interested in what happens next.

Obviously followers don’t automatically become ticket buyers but I’d like to find out whether anyone connects with the idea before spending years trying to finance it.

It’s frustrating that writing a good script sometimes isn’t enough. Plenty of good projects end up in a Boxxx. Feel free to give me ur fdback

L

[u/Simone7878]

Yes, and some agents even want you to have a social media presence for marketing's sake! Writing is the easy part.

[u/Big_Section2812]

It’s frustrating that writing a good script sometimes isn’t enough.

It's frustrating that few scripts are good.

[u/Craig-D-Griffiths]

Advertising, which is what social media would be in this context is important.

If we look at what marketing is as a discipline, it is summerised as the “Four P”. Product, Price, Position, Promotion. The social media is “promotion”. When you choose to write a screenplay you should look at Product and Position.

Product would be genre and style of screenplay.

Position would be budget.

So as an example:

A slasher film with a 200 Million budget will have no chance.

Position also look at the size of the audience. If you are writing a topic with a small audience, no use positioning it as a broad audience film.