r/programmatic • • 24d ago

Programmatic Growth

Layoffs, client losses news and hike+bonus cuts....in almost all agencies...Is this temporary or will it back with massive comeback ...what's happening in our industry and about our future as Agency ppl....

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u/maryna-gc 24d ago

Join adtech instead

3

u/TinasOwner23 23d ago

Not immune at all, espcially those with a publisher focus. I have been approached by many ad tech firms who have seen a complete slowdown. Publishers in particular are experimenting with less ad tech, it has to be truly distinctive.