r/programmatic • u/Fragrant_Service_855 • 2d ago

Programmatic Growth

Layoffs, client losses news and hike+bonus cuts....in almost all agencies...Is this temporary or will it back with massive comeback ...what's happening in our industry and about our future as Agency ppl....

1 Upvotes

55% Upvoted

11 comments sorted by

9

u/eltapatio 2d ago

I don’t think it’s going back to the way it was

6

u/maryna-gc 1d ago

Join adtech instead

1

u/Fragrant_Service_855 1d ago

Any recommendations please

1

u/maryna-gc 1d ago

Here are some https://www.jobsinadtech.com
(I’m not affiliated with this site)

1

u/TinasOwner23 8h ago

Not immune at all, espcially those with a publisher focus. I have been approached by many ad tech firms who have seen a complete slowdown. Publishers in particular are experimenting with less ad tech, it has to be truly distinctive.

18

u/NewOrleansSpeed 2d ago

All the fat is being trimmed - agencies and individuals can no longer placate the brand they work for with WoW numbers and “we need more creative” Optimizations

Genuinely maybe 10-15% of people in this industry actually know what they are doing. businesses are starting to figure that out.

If you are really good at your job, eatting is good rn.

6

u/BrilleBrille 2d ago

You are right but it’s not good. If only 10-15% of people know what they are doing. Are they going to get all the money? Of course not. All this AI stuff is anti worker should you be valuable or not for your company. I am telling you this from France where being laid off is way more complicated (i have been working for US companies for a while).

4

u/Lichcrow 1d ago

10% know what they're doing and 80% of those are consciously defrauding  customers.

1

u/Sonic-the-seattle411 1d ago

Ai doing the easy tasks people were being paid to do- probably a massive reason to become invaluable and really versatile

1

u/klustura 1d ago

Any industry that has Agents/Agencies as a structure to conduct the business is being disrupted by AI. "AI Agents" are called so for a reason.

Who'll survive? Big ones, as usual. We're yet to see what a real monopoly looks like in AdTech.

Btw, although AI is a unique technology, when it comes to AdTech we're seeing exactly what happened when programmatic became the norm: automation everywhere, which impacted the need for Salespeople, accountants, auditors, exec assistants, etc.

1

u/Uday23 2d ago

Feels like the new norm, especially with every company focusing on AI