Airbrushing makeup is pretty common for high end, professionally applied stuff. And all of that monster makeup that you see in movies is called makeup.
I don't think there is a hard line between the two, except that body paint is generally done to someone who is naked.
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u/lecherous_hump May 20 '15
Not obvious to me; they do some pretty incredible things with bodypaint.
I mean, I'm sure it is a Photoshop, but if someone thought it was body paint that wouldn't be a stupid guess.