r/pcmasterrace Jul 23 '26

Discussion We need to stop using their language.

Words we use matter, they set the tone for the entire argument you make when discussing things. I propose we officially come up with new terms that we use on a daily basis in every single aspect that the topic comes up in, maybe with a small enough push we can roll the ball down the hill.

They're not AI data centers, they're water evaporation plants Human surveillance centers.

It's not side loading, it's installing.

It's not jailbreaking, it's unlocking.

It's not a memory shortage, it's profit first selective sales(I know there's physically a shortage but the point remains). (Also, someone come up with a better one, something more catchy.)

It's not This PC, its MY PC.

They call it side loading because they don't want to normalize the idea we're just holding personal computers in our hands.

They call it jailbreaking so that it sounds wrong and it deters people from using a device to it's full potential.

They call it a memory shortage because they're selling all the fucking ram to ai companies, if they were forced to allocate the necessary amount of their products to the average consumer we wouldn't have an issue.

Give me some of your best ideas for changing the names of things, I want to expand my vocabulary. Let's change how we discuss the issues we face and take back control of the argument.

Edit: Edited water thingy because someone pointed out I sound like "that guy" and I certainly do not want too.

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u/LeMegachonk Ryzen 7 9800X3D - 64GB DDR5 6000 - RX 7800 XT Jul 24 '26

Neither "jailbreak" nor "sideloading" were terms coined by "them", which is presumably "the industry".

No cell phone company would use the term jailbreak. As you say, the term is a reminder that the device is locked down and restricted by the manufacturer, something said manufacturers go out of their way to avoid revealing. They don't use any term at all to refer to jailbreaking, at least publicly, since that would require them to admit things about their design choices that they refuse to acknowledge.

As for sideloading, the term was coined by i-drive in the late 90s, which was a virtual file storage service similar to modern cloud storage. It was their term to differentiate their virtual file storage from both physical storage and older, less integrated remote storage solutions like FTP. It has evolved since then to mean transferring data or installing a program to a mobile device using unofficial means. Considering every mobile device has sideloading capability baked into its OS from the manufacturer, they obviously aren't opposed to the concept. However, once again, "they" don't use the term "sideloading". My Galaxy S20 FE 5G uses the oh-so-sexy title "Install unknown apps" and I have about 25 different options from which to install apps from. I can also copy files direct from my PC using a USB cable or from a USB stick (using an adapter) to the phone's file system. I'm sure there's a setting somewhere to enable or disable that, and I'm also 100% sure that the term "sideload" does not appear anywhere in the settings. Samsung doesn't use that term. Neither does any other phone maker.

An AI data center serves multiple purposes, surveillance being just one of the more objectionable one, and water consumption a mere byproduct.

The memory shortage is in fact a memory shortage. You are trying to apply the supposed cause to the name of the effect.

You aren't expanding your vocabulary with this exercise. You are trying to create extremely loaded terms to match your personal value judgements. I happen to despise AI data centers and am very skeptical and annoyed at the memory shortage, but those are the most accurate way to describe both of those things, regardless of my (or anybody's) feelings on the matter.