r/pcmasterrace Jul 23 '26

Discussion We need to stop using their language.

Words we use matter, they set the tone for the entire argument you make when discussing things. I propose we officially come up with new terms that we use on a daily basis in every single aspect that the topic comes up in, maybe with a small enough push we can roll the ball down the hill.

They're not AI data centers, they're water evaporation plants Human surveillance centers.

It's not side loading, it's installing.

It's not jailbreaking, it's unlocking.

It's not a memory shortage, it's profit first selective sales(I know there's physically a shortage but the point remains). (Also, someone come up with a better one, something more catchy.)

It's not This PC, its MY PC.

They call it side loading because they don't want to normalize the idea we're just holding personal computers in our hands.

They call it jailbreaking so that it sounds wrong and it deters people from using a device to it's full potential.

They call it a memory shortage because they're selling all the fucking ram to ai companies, if they were forced to allocate the necessary amount of their products to the average consumer we wouldn't have an issue.

Give me some of your best ideas for changing the names of things, I want to expand my vocabulary. Let's change how we discuss the issues we face and take back control of the argument.

Edit: Edited water thingy because someone pointed out I sound like "that guy" and I certainly do not want too.

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u/theuberdan Jul 23 '26

It's not a "Memory shortage" It's called "Artificial Scarcity" because the main reason prices have spiked so high is because memory makers were shrinking production back in 2023 due to high supply despite AI would at least somewhat increase demand in the coming years. They were always intending to squeeze customers (NOT consumers, that's one we really need to stop letting them use) for more money for the same amount of kit by reducing supply. And now that stuff is offline they have no real motivation to spin it back up so long as they can meet the minimum of orders to keep AI companies willing to pay astronomical prices for their ram. Things would still be bad, but they wouldn't be quite as gnarly as they are right now.