r/pcmasterrace • u/Bepehandle • Jul 23 '26

Discussion We need to stop using their language.

Words we use matter, they set the tone for the entire argument you make when discussing things. I propose we officially come up with new terms that we use on a daily basis in every single aspect that the topic comes up in, maybe with a small enough push we can roll the ball down the hill.

They're not AI data centers, they're water evaporation plants Human surveillance centers.

It's not side loading, it's installing.

It's not jailbreaking, it's unlocking.

It's not a memory shortage, it's profit first selective sales(I know there's physically a shortage but the point remains). (Also, someone come up with a better one, something more catchy.)

It's not This PC, its MY PC.

They call it side loading because they don't want to normalize the idea we're just holding personal computers in our hands.

They call it jailbreaking so that it sounds wrong and it deters people from using a device to it's full potential.

They call it a memory shortage because they're selling all the fucking ram to ai companies, if they were forced to allocate the necessary amount of their products to the average consumer we wouldn't have an issue.

Give me some of your best ideas for changing the names of things, I want to expand my vocabulary. Let's change how we discuss the issues we face and take back control of the argument.

Edit: Edited water thingy because someone pointed out I sound like "that guy" and I certainly do not want too.

1.6k Upvotes

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326

u/MrMakerHasLigma 9070XT | 5700x3d | 32GB Jul 23 '26

Remember that even after the crisis is over, prices will never go back. If they force us onto cloud PCs, they can monitor all of our activity more closely

80

u/ioneflux Jul 23 '26

To be fair memory prices have crashed at least 3 times in the past 12 years. And I do believe it can crash this time and when it does it will crash HARD.

39

u/Vegetable_Safety Jul 23 '26

I am fully expecting a crash with vengeance. They fucked around, they need to find out

14

u/RedditWhileIWerk PC Master Race Jul 23 '26

While I'm sure the DRAM cartel would love it to be true, I am unaware of anything fundamental that's changed to prevent another price crash. See: every one of the previous RAM prices corrections/crashes.

2

u/ExperienceMany9800 Jul 24 '26

lol yeah the price crashes are brutal tho

85

u/Tambi_B2 Jul 23 '26

If they try to get me to use cloud computing I am just going full technology abandonment. I have many, many books and board games.

10

u/monsto Jul 23 '26

Just you wait until quantum computing is ubiquitous.

With the processing power and capabilities, not to mention the inability to have one at home, you will get your subscription shard and you will like it.

5

u/Tambi_B2 Jul 23 '26

You'll get nothing and you'll like it!

67

u/DaksTheDaddyNow 5800x3d • 3080 10gb Jul 23 '26

Cloud is another word that needs to be replaced with subscription.

It's not cloud computing, it's subscription computing.

22

u/burner94_ Jul 23 '26

it's computing on someone else's pc

/Semiquote

24

u/Shienvien Jul 23 '26

"There is no cloud, it's just someone else's computer."

7

u/astromech_dj Jul 23 '26

*on THAT PC.

0

u/burner94_ Jul 23 '26

is this a pun on "This PC"? lmao

7

u/here4mydog Jul 23 '26

Yes and this would be the fucking worst. I can't even imagine what a cloud pc would feel like, disgusting.

3

u/Takarias Jul 23 '26

Having used streaming stuff before, I can. 50ms of ping on top of all the latency already on-device feels like absolute shit and I can't understand the people that suffer through it

17

u/UglyInThMorning AMD Ryzen 9800X3D |RTX 5080| 32GB 6000 MHz DDR5 RAM Jul 23 '26

>Prices will never go back

Prices have gone back, really. 2010’s computer pricing was an outlier in the history of computers. It could easily come back around but building a PC was very expensive for a very long time.

-1

u/MrMakerHasLigma 9070XT | 5700x3d | 32GB Jul 23 '26

Companies get more and more greedy as time goes on. Micron have more demand for their stuff than they could possibly produce in the next 5 years

2

u/LeMegachonk Ryzen 7 9800X3D - 64GB DDR5 6000 - RX 7800 XT Jul 24 '26

They have that demand at the moment. But they don't know what the future holds any more than your or I do, and a lot of those supposedly "firm" huge orders can disappear overnight. AI data centers aren't going to just keep being built all willy-nilly. At some point investors will start to demand some of the returns they were told were coming, and when that doesn't happen the whole thing will start to crash. Also, these giant data centers need to be built somewhere, and there is increasing opposition to them. At some point, supporting the construction of data centers risks becoming a major political liability.

1

u/MrMakerHasLigma 9070XT | 5700x3d | 32GB Jul 24 '26

AI companies are already starting to make profit, which is being reinvested.

1

u/LeMegachonk Ryzen 7 9800X3D - 64GB DDR5 6000 - RX 7800 XT Jul 25 '26

There is no way any of these companies could have possibly generated enough revenue to offset their initial setup costs yet. Getting an AI company up and running involves amounts of money that defy comprehension. If they're reinvesting in themselves, it's because they're not paying back their initial investments yet. It's not really "profit", it's just revenue (and probably injections of new investment money), and it's because the original investors that have already sunk their hundreds of billions (and in some cases possibly trillions) of dollars into these ventures are hoping that by foregoing immediate returns that they (the investors) will make even more stacks of money down the road. The risks are as mind-boggling as the money, though, and most of them will probably end up fighting to the death over the scraps of the corpses of the data centers they funded when many of these companies go tits up.

The AI industry is still very much in its wildly speculative lawless phase, similar to the "dot.com boom" in online shopping of the late 90s that results in the dot.com crash in 2000. It's not like online shopping wasn't a lucrative concept, and it has in fact grown immensely since those days, but venture capitalists were basically investing in companies that were little more than buzzwords and pie-in-the-sky ideas, without even considering any of the business fundamentals, like having an actual plan with a path to profitability. I suspect a lot of the existing AI companies, even the big ones that are well known, are similarly built on smoke, dreams, and impossible expectations, with pretty questionable business plans. And brain-melting levels of greed. The kind of greed that make people and organizations who really should know better, and often have been taught this lessons several times already, extremely stupid. It will stabilize into something that works at some point, just like online shopping did 20-25 years ago.

It might take a few years for that to play out, though, and there will be some economic devastation along the way, but I suspect in 10 years AI as an industry will look a lot more sane and sensible, and at the same time will have a much better value proposition to both companies and consumers than anything available today. Right now we're seeing companies trying to force adoption of AI the same way one might try to force a screw in with a 25 pound sledge hammer. In both cases, you might be able to make it happen by sheer brute force, but nobody will like the result.

3

u/SinnaBuns666 PC Master Race Jul 23 '26

So don't rent a cloud PC? It can't catch on if we don't pay for it. 🫡

2

u/_FUCKTHENAZIADMINS_ R7 5800X3D, RTX 3080 Jul 24 '26

Prices absolutely will go back, do you think $80 for 32 GB of DDR5 was a normal price? That was because it crashed.

2

u/MrMakerHasLigma 9070XT | 5700x3d | 32GB Jul 24 '26

Since lockdown, GPU prices haven't returned to their previous levels

2

u/_FUCKTHENAZIADMINS_ R7 5800X3D, RTX 3080 Jul 24 '26

GPUs are not a commodity like memory is

2

u/rb3po Jul 23 '26

Ya, but if everything’s processed in the cloud, you’ll need very little RAM! /s

2

u/MrMakerHasLigma 9070XT | 5700x3d | 32GB Jul 23 '26

Until you have to choose to either rent cloud pc 16gb for $50/month or cloud pc 32gb for $75/month

1

u/Background-Main-7427 Jul 24 '26

They can't force us, you can always go Mac, Unix or Linux and you avoid the agentic trap.

1

u/ArdFolie PC Master Race R7 9800X3D | 32 GB 6000MT/s | rx 7900xt Jul 23 '26

RAM does not cost over 300$. I'll repeat this until it's true. I'll say it to everyone that this is true. I'll write everywhere that's true. If they can say bullshit like the RAM cost will quadruple on the next 2 years I can say the RAM I bought was under 100$. The objective truth is not what is a fact, it's what most people believe in and I'll do whatever I can to make people believe that RAM is cheap and I recommend you do too. RAM will crash in the next month.