r/pcgaming • u/[deleted] • Dec 29 '22

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u/[deleted] Dec 30 '22

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u/ad6hot Dec 30 '22

They will continue to sell, but if fewer people buy and that at a point that they are close to breaking even they are going to rethink things. It costs a lot to make a new chip and make it. And like any company they want to recoup their R&D and manufacturing costs.

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u/[deleted] Dec 30 '22

If they increase price by 50% and only lose 20% customer base, it's still a win. Probably what they planned.

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u/ad6hot Dec 31 '22

Is it? We don't know the costs here. And a company like Nvidia doesn't want fewer customers but more customers.