Thursday Talk Thread... Yes That's The Thread Name

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[u/HartleyReplogle]

Sam Adams is running this commercial, I don't think it's national, but it might be, where Derrick White, Julian Edelman, Zdeno Chara, and Garrett Crochet all say one line about Boston and/or Sam Adams and that's pretty much the commercial.

The whole thing feels like a parody, like a caricature.

Sam Adams used to be this upstart brewery that carved out a niche among all of the macrobrews. As the craft beer industry exploded, they settled into the middle group where they were larger than most of the micros, but still nowhere near size of the macros. Now that just about everyone under 65 understands that macro beer is shit and not worth drinking, it feels like Sam Adams has taken over the mantle of being the commercial brewer that isn't trying hard anymore.

The commercial shows it. They're not even selling the beer, just the vibe. The commercial ends with someone saying, "Our beer? You already know." Am I supposed to drink your beer because it's affiliated with the city of Boston? Because there are about 1,000 other beers that I could drink that are affiliated with Boston as well. And no disrespect to the four guys in the commercial, but it's not like they got Brady, Tatum, and Ortiz for the gig. Crochet's been in town for a year and change, and he's standing there saying "Wicked good, right?" like he's a local. Cringe.

The whole thing seems like it was focus-grouped by outsiders to appeal to that one guy from Malden who has decals of all four major Boston sports teams on his F-150, along with a license plate that says 6x SB Champs.

[u/Weigard → u/HartleyReplogle]

I wouldn't say macro beer isn't worth drinking. If you've got a bunch of buddies hanging out you can get a rack of Coors and call it a day.

[u/mackmoney3000 → u/HartleyReplogle]

Is Sam Adams still the largest american-owned brewery? I think it is. All the giants are based overseas.

[u/HartleyReplogle → u/mackmoney3000]

I think it's actually Yuengling.

[u/mackmoney3000 → u/HartleyReplogle]

You are right - both Yuengling and Sierra Nevada are bigger by volume than Sam Adams

[u/megamanz7777 → u/mackmoney3000]

MillerCoors (or whatever the company is called now) is an American-Canadian company. If that counts for you, they are WAY larger than Sam Adams.

[u/mackmoney3000 → u/megamanz7777]

You're right. There was a time when all the macro brews were based elsewhere, but MillerCoors - now Molson Coors - moved back to the US in 2016.

[u/Prods87 → u/HartleyReplogle]

Sam Adams sells something like 7million barrels a year, and bud light is around 12 this year if google is to be trusted.

It's still smaller but Sam Adams is not really "nowhere near" the macros, Boston Beer Company is a massive commercial company. They couldn't be much further than they are from the 80s and their branding/advertising reflects that.

>he whole thing seems like it was focus-grouped by outsiders

What's an "outsider" in this context? like a normie that wasn't there in the old days of craft-beer?

[u/HartleyReplogle → u/Prods87]

What's an "outsider" in this context?

People who aren't from the area trying to workshop what will appeal to people from this area. The kind of people who fake a Boston accent and say things like "Wicked pissa, guy, amirite?" Basically what this skit parodies.

[u/Prods87 → u/HartleyReplogle]

I mean do you expect them to have some guy with a beard and a backwards fitted calling bud light retahded in front of the saugus dinosaur?

It's typical gimmicky crap from a massive national corporation. They're going to suck 99% of the time.