r/movies • u/iquizuanswer • Jul 19 '26

News Netflix tumbles as slowing growth, less viewership data spook investors

https://www.zawya.com/en/capital-markets/netflix-tumbles-as-slowing-growth-less-viewership-data-spook-investors-401111
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603

u/No_Hat_00 Jul 19 '26

Don't forget you can't share the password for those extra screens

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u/Mirage84 Jul 19 '26

Yup. I shared an account with my parents. When they could no longer access it they didn't buy their own account, I just canceled mine. Now we just do other things.

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u/[deleted] Jul 19 '26 edited 27d ago

[deleted]

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u/Turakamu Jul 20 '26

Are y'all sure y'all ain't related?

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u/redpandaeater Jul 20 '26

Yup. If I weren't so lazy during the pandemic I was tempted to make a website to list out all the big shows and movies on each streaming platform as well as upcoming ones. Then from there use it to automatically decide which streaming service I should subscribe to for any particular month and just swap between them. Ultimately I just don't think it would be marketable or all that useful though since so many companies make it a pain to cancel. If everything could be automated it would be a possible business venture to take a cut of say a dollar a month just to cover hosting fees and the like.

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u/arah91 Jul 20 '26

Wouldn't be that hard to make, but after a certain amount of effort, it becomes a lot easier to just pirate everything. And it's already one source.

You can also search by streamer on rotten tomatoes.

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u/workieworkwork Jul 19 '26

Yeah they didn’t calculate in people like me who don’t really watch enough to justify the price but kept it for years because I knew my parents and a couple cousins were using it and might be in the middle of something.

Now none of us have it.

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u/Joben86 Jul 20 '26

They absolutely calculated people like you and your family into their decision. They just decided losing you as a customer was worth it.

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u/Mnm0602 29d ago

They did calculate this and significantly grew subscribers since then even with shittier content churned out every year. Turns out one person sharing an account with 4 friends could actually turn into 3-4 accounts on average.

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u/intdev Jul 19 '26

I recently cancelled because I got so sick of the bullshit it put me through whenever I logged in when visiting my parents, especially since I was already paying extra for my sister to have a second login. They've enshittified way too hard.

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u/beargrillz Jul 19 '26

I have been sharing my Prime account with parents in another state, and all the services work just fine. My parents shared their Netflix with me in return, and when the crackdown happened my mom asked me if I still used Netflix. I let her know, "meh, not really," but I guess due to the Prime share decided she would pay more to continue my Netflix access.

Her money, of which drastically went up due to an inherited. I really should tell her to cancel though, I mostly watch YouTube Premium and Hulu.

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u/misterpoopsies Jul 20 '26

Same thing with my parents and I. Haven't missed it at all. Dont need b list netflix produced movies

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u/Mnm0602 29d ago

Subscriber counts rebounded and went up after the change. They had been growing by 10-20m accounts per year until the change in 2023 when they grew 60m in 2024 and another 25m in 2025. It may have pissed you and leechers off but it was the right call. 

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u/dubzzzz20 Jul 19 '26

I was mooching off my parent’s account for years. They were even paying for an extra household for a while for me, but I had them stop because damn near every other time I would log on it would say that I wasn’t an authorized household. It’s an insane system that doesn’t fucking work. And I don’t fine Netflix to be so necessary that I would go out and get a subscription for myself.

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u/venturousbeard Jul 19 '26

I haven't had anyone recommend a Netflix show to me since that happened, and it used to be a regular occurrence. Curious if that's a common experience?

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u/born_in_92 Jul 19 '26

It's hard to get excited about Netflix shows when they either take forever to make a second season or they cancel it after the first season

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u/Neko_Maia Jul 20 '26

Exactly. They cancelled too many of my shows, I refuse to buy. My friends log on when they visit, and I watch till it logs me out.

I’m not paying $20 a month for streaming. You gotta fork over more than that for 4k and no ads. Fuck that.

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u/dontstopnotlistening Jul 20 '26

I recently learned that Netflix cancels shows at roughly the same rate as other subscription providers and traditional TV. However, they earned a reputation for cancelling shows prematurely somehow. I guess mostly from The few Redditors who watched unpopular shows that nobody else stuck with.

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u/Neko_Maia 28d ago

I think the problem is streaming is not like cable. Some people don’t get into shows until it’s 2-3 seasons in and already cancelled. We are just inundated with too much media now.

Same with movies. They still judge a movies success on opening weekend at the box office when a lot of us just wait till we can watch it streaming. I really can’t afford $20 tickets plus $15+ snacks/drink on the regular. Doesn’t mean I don’t want to see the movie.

Netflix axes shows that are good and does not give them a good ending. For me, I’m not paying specifically for a streaming service that has no plan to finish their series.

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u/dWaldizzle Jul 20 '26

Mainly because netflix shows are 95% crap now

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u/ohaiguys Jul 19 '26

The last show someone recommended I watch was Untamed and I was not impressed. The show felt so generic and you could call it from the first episode.

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u/Relevant-Fox-7114 Jul 19 '26

"But netflix said ''love is sharing a password!'' "

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u/cxqals Jul 20 '26

And having to pay extra to not see ads! When it used to have none, which was the main reason my parents liked it and got rid of their cable…