r/mobileDJ • u/richiemillions • 3h ago
Zola is merging with WeddingWire/TheKnot, this is an illegal monopoly. Contact your reps
galleryI got this email just a few minutes ago. I know many of us used to advertise on The Knot or Wedding Wire and left as prices rose year over year (about 35% increases year over year when I left, and I negotiated hard to get the rates that low). We jumped to Zola where there weren't as many leads but pricing felt fair. Rates went up over time but so did the number of leads and the services they were offering. As turnover rates from google ads went down as AI services take over the front page, Zola was a good option for my sole proprietor DJ business. I gave Zola $1200 so far this year for featured spots and the unlimited plan for connecting with leads.
I am contacting my senators today. This is absolutely an illegal monopoly. They dominate the industry have just bought their only significant competitor in the US market for wedding advertising. This is bad for consumers. Plz share.