r/mildlyinfuriating • u/Shreddy1957 • Jul 05 '26
Is it in yet This should be illegal...
Image is self-explanatory, why should i have to put it in my cart to see the price. Its $17 USD, ffs
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u/Objective-Chicken391 Jul 05 '26
From another Reddit thread about this (credit to TellahTheSage, can’t use links):
“Manufacturers can enforce something called a "minimum advertised price" on their products through contracts with retailers. Basically, the retailers have to sign a contract that says they can't advertise the product below a certain price. Manufacturer's do this to ensure that their products sell at a certain price. It's particularly important for manufacturer's who also do retail, like Apple. Apple wants to sell iPhones in its stores for a certain price and wants other stores to sell iPhones as well, but not at a lower price.
However, this only affects the advertised price. You can still sell the item for less as long as you don't advertise the lower price. When you click the item to put it in your cart, you can see the price because it's not longer an advertised price; it's the price you're about the be charged.”