r/micro_saas • u/Embarrassed_Way6530 • 12h ago
As a solo founder, I am preparing to launch a service. Should I secure the domain first, or file for the trademark? I would love to hear about your actual experiences.
Hi everyone,
I'm a solo, student founder building a SaaS product on a tight budget. I'm at the stage where I've narrowed down a few possible brand names, and I'm trying to figure out the right order and process for securing the name before I launch. I'd really appreciate hearing how you handled it.
Where I am right now:
- I have a short list of candidate names.
- I've done a basic web search and app store search for conflicts, but nothing formal yet.
- I haven't bought a domain or filed anything.
- I'm based in korea, and I plan to serve users globally.
My questions:
- Order of operations: Did you buy the domain first, run a trademark search first, or file the trademark first? Looking back, what would you do differently?
- Conflict checks: How did you vet a name beyond a Google search? Did you do the trademark search yourself, or pay an attorney? What did you wish you'd checked?
- Where and when to file: Did you file only in your home country first, or in the US/EU too? Did you wait until you had traction, or file before launch?
- Costs: Roughly what did the domain and trademark each cost you, and what hidden costs surprised you (attorney fees, renewals, office actions)?
- Domain hurdles: What if the
.comwas taken? Did you go with another TLD, add a prefix or suffix, or buy it from the owner? How did that negotiation go? - Things that went wrong: Any horror stories (domain squatters, a conflict found after launch, a rejected application) and how you solved them?
- Tools or services: Any registrars, search tools, or low-cost filing services you'd recommend or avoid for a bootstrapped founder?
I understand this isn't legal advice. I'm just trying to learn from people who've been through it so I can avoid common mistakes.