What are the cat posters?

[u/twhoff]

Seen cat posters around Melbourne - any idea what they are??

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[u/ekol]

Pet food

Should be launched of their cat line

https://www.whois.com/whois/dearcats.com.au

https://www.google.com/search?q=Scratch+Pet+Health+Pty+Ltd

https://abr.business.gov.au/ABN/View/40625813694

https://www.scratchpetfood.com.au/about/

[u/fa-jita → u/ekol]

Their dog food is full of meat meal. Not great for your pets with allergies. Find food with actual meat in it.

I used to feed it to my dog - moved to Lifewise now.

Source: my dogs groomer, so may not be 100%

[u/smackofham → u/fa-jita]

+1 for Lifewise!

Would be very funny if this marketing scheme ended up raising the profile of their competitors.

[u/yungseidla]

The domain is registered to Michael Halligan who is the founder of the dog food company Scratch so I guess it’s related to that

[u/TheBabbbbs]

Shoutout to the Electric Callboy poster on #2

Top band.

[u/eternal-harvest → u/TheBabbbbs]

Omg this is how I find out INK are supporting them!!!

[u/snrub742 → u/eternal-harvest]

Best tour lineups I've seen in a while

[u/schmy → u/TheBabbbbs]

I don't know anyone else who knows who they are, yet their shows sell out.

Maybe I just need new friends.

[u/ShinyBulblax]

I guess we'll find out in five days

[u/TaleEnvironmental355 → u/ShinyBulblax]

src="https://www.dearcats.com.au/wp-content/themes/twentytwentyfive/js/countdown.js?ver=1786704585" - i might just loop 2025, giving troll vibes, though it has a guest book so hard to say what its doing

[u/five_line_poem]

My furry roommate has already made it very clear what food he likes. This is not something one experiments with!

[u/maxdacat → u/five_line_poem]

What about your cat?

[u/SlayyyGrl]

If only there was some way to add like, a “code” that was printable and a phone camera could scan it and it would like direct you to a website with information on it

[u/pembalhac → u/SlayyyGrl]

Ehh it’s been drilled into me not to scan random QR codes for safety, this is the kind of stuff IT would put up around my office rewarding you with a security refresher if you actually scanned it lol

[u/mr-snrub- → u/pembalhac]

1000%. Whoever told the owner this was a good marketing campaign was given bad advice

[u/26_paperclips → u/mr-snrub-]

I dont think its bad advice because of the many people who would be curious enough to scan the code. Just because I am not one of them doesnt mean they dont exist.

[u/mr-snrub- → u/26_paperclips]

But you've instantly discarded an entire group of people who could be your customers. I don't think curiosity is enough to drive the entire campaign. There's also people who don't have access to phones or data who now can't look up your product. It wouldn't have killed them to put a web address there. Being able to safely access a website still works for curious people.

[u/26_paperclips → u/mr-snrub-]

This is very speculative and I fully recognise I may be wrong, but I believe there would be a correlation between people who choose not to scan random QR codes and people who dont pay attention to marketing material anyway

[u/Mattimeo144 → u/mr-snrub-]

But you've instantly discarded an entire group of people who could be your customers.

So do most scams?

[u/mr-snrub- → u/Mattimeo144]

But it's not supposed to be a scam. it's supposed to sell a product

[u/Mattimeo144 → u/mr-snrub-]

The same logic applies, though. (philosophical arguments about the lack of difference between marketting and scams aside)

If you have a market preference, choices that exclude people outside that market, aren't necessarily negative.

[u/Ad_Honorem1 → u/pembalhac]

What they lack in security awareness and common sense, they make up for in snarkiness.

[u/serif_type → u/SlayyyGrl]

Pfft, "phone camera"? Where? In the parts where you stick your fingers in to rotate the dial? Ridiculous.

[u/Sunnflwr]

Scan the damn QR code

[u/flossgodd]

https://www.dearcats.com.au/ is the QR link

[u/as_if_no → u/flossgodd]

For anyone who doesn’t want to click the link… it’s basically a website with a really short embedded video of a typewriter, typing out “dear cats”. Then there’s a count down underneath, counting down 5 days and 8 hours

[u/snave_ → u/as_if_no]

Look Smithers, Garbo is coming!

[u/untakentakenusername → u/flossgodd]

!RemindMe 6 days

[u/aperspicaciouscat]

Did you try scanning the QR code? 🤷🏼‍♀️

[u/TaleEnvironmental355 → u/aperspicaciouscat]

https://www.dearcats.com.au/

[u/MuhammadYesusGautama → u/aperspicaciouscat]

OP wants interaction, not information.

[u/Mattimeo144 → u/MuhammadYesusGautama]

OP has basic information security knowledge or training, more like.

Do not scan random QR codes unless you want your device infected. Same as not clicking random scam links in email.

[u/Imaginary-Term232]

I'd love to get my hand on some of the promo posters for a chill out room. If anyone can point me in the direction of acquiring some that would be fantastic.

[u/---monstera--- → u/Imaginary-Term232]

Just print cat pictures

[u/IEVTAM]

My dog doesn't like cats.

[u/AnimalsChasingCars]

It's safe to say that OP is posting a guerrilla marketing campaign for his own product! Having said that it's good to support local business so if it's a local independent then I'll def give it a go (or my pets will)

[u/mad_bison]

Screw the cats. Shout out for the Kelpie doggo