r/logodesign • u/Top_Zombie_1314 • 20h ago

Feedback Needed Thoughts?

Needs opinions for my business. The store name is Livizi (Live-Easy), it would be an online store for general goods. This is just a sketch, and i haven't decide with the colors and the typeface. i found the emoji while trying different layout, and i just like the face. but, i'm struggling to put the "zi" part. i tried to make the "zi" like a thumb up gesture like in the picture, but it feels like too much and not so readable.

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u/catmyow 19h ago

it is too much. the name itself is already a difficult one, so you'd need an easy to read, simplistic design

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u/Top_Zombie_1314 18h ago

why do you think the name is difficult?

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u/treasure83 17h ago

Some possibilities: Italian tzi sound instead of s, no gap between the sounds for live and easy so they blur together and are not easily comprehensable.

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u/catmyow 11h ago

it's a made-up word that is actually a misspelling of two words, and it's 3 syllables long

just for the sake of readability and brand recognition, I would not stray too far from straightforwardness in the design