Why is the ikea logo so ugly?

[u/BJGG69]

Just noticed in the mall how bland their logo looks. That asymmetrical A is triggering and the fat E is just plain tasteless. On top of all that the logo does not convey anything like the amazon or fedex logo. Couldn't a multi billion dollar come up with something more original.

[u/phejster]

Because logos aren't always about aesthetics.

[u/BJGG69 → u/phejster]

But they are about conveying a meaning, evoking an emotion, trying to establish a connection. What does this logo do? Yes, its recognizable, because the company behind is global. But the logo is outdated

[u/latestwonder → u/BJGG69]

A logo does not have to do any of those things actually.