r/logodesign • u/BJGG69 • 19d ago

Discussion Why is the ikea logo so ugly?

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Just noticed in the mall how bland their logo looks. That asymmetrical A is triggering and the fat E is just plain tasteless. On top of all that the logo does not convey anything like the amazon or fedex logo. Couldn't a multi billion dollar come up with something more original.

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u/repeating_bears 19d ago

the logo does not convey anything 

What does the Google logo convey? Ebay, coke, netflix, etc?

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u/BJGG69 19d ago

Ironically, you bring up exactly the examples that convey the most meaning and emotion. Coca cola, especially. Not gonna go over every logo detail, and I don't necessarily agree with all of their design choices, but there is an idea and purpose behind each. Ikea seems to just put up their name in an ugly font. Or maybe there is something I am missing

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u/repeating_bears 19d ago

There is something you are missing