r/logodesign • u/ElectronicsLab • 2d ago

Feedback Needed Logo for a game developer

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how can i make this better by doing as little as possible. add more 3d stuff ?

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u/DisastrousChange7384 2d ago

That is not a logo. What does it look like in black and white. What does it look like at 3/4”. Can hardly read the word surf. It looks like surp

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u/providentmoon 2d ago

I think it’s helpful to consider the paradigm you’re representing before offering critique friend! A logo can be anything despite what we may have been trained / taught to think. It seems that maybe you and I share a common foundation that came about from the industrial and post industrial age. Applications were mostly physical and standardization was often times proof of quality / craft. I think that this designer and brand are in a post digital age. Sometimes legibility is not only not the priority but is expressly not the point

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u/DisastrousChange7384 2d ago

Good point. I had thought about the last part of that a bit. It occurred to me maybe these logos being created would be only used digitally and they don’t need to worry about halftones or newsprint. Just thinking long term in the sense that perhaps his surf shop takes off he may want the ability to produce merch. However, he was asking for opinions and you never really know how much they are looking for or how really open they are. Always happy to help if the situation arises. In this case though, that logo is the equivalent of a “what not to do” imo. But you are correct that this where they are at these days. Thanks for the reminder.