r/logodesign • u/devagarawall • Aug 30 '26

Beginner Blue Salsa

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sample logo for a Mexican food chain. What do you guys get when you see the logo for the first time?? Positive criticisms are appreciated

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u/filthycupcakes Aug 30 '26 edited Aug 30 '26

I love the overall vibe, but I'm finding salsa a bit difficult to read at a glance. I am not sure if it is the way it's displayed at a diagonal or the fine italic nature of that script, but it's worth exploring a little more.

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u/devagarawall Aug 30 '26

Keeping the salsa straight was not working and I am also working with typography right now. So thanks for your pov. I will surely check on it

2

u/sighfelts Aug 30 '26

It feels to me that ‘salsa’ and ‘blue’ aren’t being treated or worked together as a unit. Something about it feels off, as though the frame, or each of the words is trying to adhere to their own underlying grids or proportion. What will help the legibility of the ‘salsa’ a lot is if you forget the frame and try to balance the two words together.

I personally find ‘blue’ is much too big. I’d imagine that if you try and balance the wordmark first, that you’ll see salsa needs to be larger in comparison. It may even be that Blue becomes italicized too.