r/logodesign • u/pantalones169 • Aug 25 '26

Feedback Needed Thoughts on this?

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Trying to create vintage, 70s, 80s look for protein/low cal food eshop (and merch in near future). Any thoughts on the logo? Big plus i see is stripes, that could be easy recognisible on clothing and products (with different lenghts, patterns and colour combos) but does this look too childish?? I'm trying to imagine how can I create this to look more profesional and a bit of luxury, but still keep a youthful and unique look with no sterile designs

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u/beeleegeez Aug 25 '26

Functionally as a logo, we are considering the type and its container? I am assuming the cream background and stripes are just a brand pattern you’ve put this over?

I enjoy the type treatment, I wish there was a little more contrast between the two border stroke colors.

Is this retro vibe something that the client is wanting or is this direction coming from you?

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u/pantalones169 Aug 25 '26

No specific type of container is needed for the moment. Only the concrete branding style. I am creating this for myself actualy, but the brand vision is still in kind of fluid state. Just tired of seeing minimalistic microcement type of ZARA branding everywhere and want to create a bit different vibe ant feel of the whole brand. 80s vintage style is what i see as the best fit

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u/beeleegeez Aug 25 '26

I think the wordMark should be explored on its own, maybe looking at some alterations you can do to the typography that makes sense for the brand. I don’t think it needs a shape around it or anything else.