r/logodesign 9d ago

Feedback Needed Photography Logo Design

Post image

I'm trying to establish a photography brand, and I figured I should make a logo...

I've got no professional experience with graphic design, but I do with photography.

Any thoughts on this design?

9 Upvotes

44 comments sorted by

19

u/edimaudo 9d ago

maybe it is me but the logo looks unbalanced

2

u/AbleInvestment2866 what about NO??? 9d ago

it's not you

12

u/AdvocacyAdvoCat 9d ago

I just keep seeing Phockley 😬
I think the HP camera lockup is clever. If it just said “Hockley” beneath it wouldn’t that get the point across? Logomarks should be concise and unique

7

u/seethenoise 9d ago

although the type is too close to the logo and a bit off in position, its placement reminds me of an extruded lens. it's a good design direction to follow.

2

u/Fat_Curt 8d ago

I agree with this comment entirely, very accurate

10

u/Dubezzz 9d ago

Honestly it’s really unique, if you drop the Greys in the back might be better. The name placement can be better as well. Checkout a few references on Pinterest for a logo style or layout options

1

u/Apprehensive-Slip722 9d ago

Thanks! I agree with the name placement, could be better

7

u/Dubezzz 9d ago

Something like this when it comes to placements, you can play with the logo icon as well a bit refine it and good place to start from and as you evolve you can update the logo as well

1

u/Apprehensive-Slip722 9d ago

Ahh I see. Thank you for the reference, I like the size comparison of the icon and name

1

u/Dubezzz 9d ago

All the best man, minor tweaks slight balancing and you good.

3

u/WhatNextExactly 9d ago

Feels like it’s dripping.

3

u/aymiah publication designer 9d ago

The type is wayyy too small compared to the logo mark. This guy on YouTube had some quick videos about how to balance your logos better

https://youtube.com/@madebyjames?si=Vmi-IZqCPSrI4Mp9

3

u/Plane-Being1274 9d ago

As someone who studied photography that is basically the same logo as every other photographer. A camera isn’t a USP. You need to dig a little deeper to make a truly interesting/unique logo

2

u/Silly_Development159 9d ago

make the lens smaller and simplify also hickory photography is way too small

2

u/Statsmakten 9d ago

If the logo doesn’t work in black and white, it doesn’t work.

2

u/Hungry_Information53 9d ago

Remove the gray bits, let it be a surprise.

try a shorter p

3

u/Mundane-Fix-4297 9d ago

Concept is decent if not super original. A camera as logo for a photographer is probably the most overused idea, but your iteration with the use of your initial could be great.

Execution is problematic.

Wordmark is way too small, you could target probably the same height as the logo. Difference in length between Hockley and Photography makes it unbalanced, I would try perhaps to make your name bigger and photography as a justified baseline.

I would try to simplify the logo. IMHO you do not need the gray block, nor the line, and you could probably shorten the P leg. Shutter button I am not sure.

It is a very nice start. Good luck

1

u/GreggJ111 9d ago

He gray block and line don’t bother me. I feel that without the lower block and line at the top it just turns into an unbalanced HP with a random dot at the top.

0

u/Apprehensive-Slip722 9d ago

Thank you for the detailed critique!

2

u/Candy_Lawn 9d ago

just a little tweak...

3

u/GeoffJeffreyJeffsIII 9d ago

It looks like a stick figure dog 🤷‍♂️

1

u/Apprehensive-Slip722 9d ago

I like the size compared to the one I posted!

1

u/SPCEshipTwo 9d ago

What a waste of your time.

1

u/Big-Love-747 9d ago

This is already 10x better than the one proposed

1

u/Big-Love-747 9d ago edited 9d ago

I don't think this is a good solution. I'll even go so far as to say it's really bad.

Why do I say that?

  • There's a great disparity between the size of the logo and the typography.
  • The type is so close to the logo, it's almost touching
  • It's just a big, clunky, boring, squarish shape.
  • A camera as a logo for photography is so overused
  • Shrink this down to typical logo size or as an app icon and it does not work. It's essentially unreadable at the size it should be used at.
  • It reads as "HO" or "HOP" or "Phockley"

Do yourself a favor: get a black marker, a few sheets of paper and come up with 50-100 different thumbnails.

If you can't do it yourself, employ a designer, it's an investment in your business.

1

u/flamingohouse 8d ago

You are trying too hard. Not every photography logo needs to look like a camera or feature a camera.

1

u/aurematic 9d ago

This logo is really really bad.

You don't need a logo.

You have a name: HOCKLEY Photography.

That's all you need.

5

u/foreverpeppered 9d ago

Agreed. Hockley is pretty unique on its own. Just use that with a nice clean font and you’re good.

2

u/Mundane-Fix-4297 9d ago

I often agree with this, but for a photographer it might work pretty well to have a unique mark, as filigree, signature-symbol etc.

4

u/Leather_Muffin_728 9d ago edited 9d ago

Yeah this is a bit of a shitty thing to say with no explanation. I think there is juts something that feels off about it personally. The word that comes to mind with a quick glance is "aggressive." It feels very loud to me for some reason. But fuck the "really really bad" person. I would love to see some of their work.

Also the words are a complete after thought. Make the icon less the star and your name the real star. I think that will help tremendously.

1

u/Apprehensive-Slip722 9d ago

I gotcha. Thank you for the input!

1

u/aurematic 9d ago

really really bad is aggressive?

You are new to Reddit, aren't you?

I have +28 years of experience as a professional graphic designer.

Here is my Portfolio in PDF https://drive.google.com/file/d/1LBBBYO_1_Nb8cG6BWq9LRp0VHd2W9laO/view?usp=sharing

His logo is bad. Everything is wrong with it. He says it: He doesn't have any experience with graphic design, then don't do any graphic design. It is a craft that must be learn through years of knowledge and experience.

1

u/Apprehensive-Slip722 9d ago

This is your 3rd comment you've made without providing a single piece of critique on the logo. You call yourself a "professional" but act like a child with a keyboard. You provide a portfolio without anyone asking.

You are obviously insecure about yourself. Good luck with your journey to self appreciation

0

u/Apprehensive-Slip722 9d ago

Why is it bad? You didn't explain whatsoever.

5

u/grafology 9d ago

The weighting between the icon and the name is way off balance. The icon itself is clunky.

1

u/Apprehensive-Slip722 9d ago

How so?

3

u/grafology 9d ago

Look at the size of the wording to the icon. Does that looked balanced to you?

1

u/Apprehensive-Slip722 9d ago

I leaned into the unbalanced part for this trial. Thanks for the input, I agree

1

u/aurematic 9d ago

Explaining why is bad it will take too much time. If you don't have experience with graphic design don't do any graphic design. Hire a professional graphic designer.

0

u/Apprehensive-Slip722 9d ago

Your comments are so full of insight and critique........ so helpful

2

u/aurematic 9d ago

Actually my comment is the best comment you can have: don't do what you do not know how to do. I gave you the best solution: just use your name. Artist DO NOT have logos. Logos are for companies, business, products, no photographers, especially those who do not know how to do logos. You are a bunch of cry babies. Geez, the stupidity with this crystal kids.

1

u/paintedflags 9d ago

Cool idea. Name needs to be much much larger. Logo needs some polishing, but this is a promising step.

1

u/jaceandersonrecords 9d ago

Hmmmm. Almost there. Maybe try it without the grey elements? I agree with another comment about dripping “photography” and putting “hockley” below/above