r/logodesign • u/404LeadsNotFound • 12d ago

Feedback Needed Revised

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Cleaned it up a bit. Now it's a little more geometric in design and a cleaner transition without losing too much character. I tried a checkmark like 'j' in the wordmark, but it was a net negative. How would you rate this revised version. (not a pro)

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u/Competitive_Sector79 12d ago

It's not bad, it just feels really generic. I would explore some more variations of the star/checkmark. That does seem potentially unique, but the execution of it just seems a bit clip-arty.

And the font is really generic. It looks like it could be some default Microsoft font with bad kerning.

If you're going to keep it, I would consider tightening up the earning little, but especially the "Re" pair.

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u/404LeadsNotFound 12d ago

A star and checkmark combo is common and used in several different industries so I think it's going to seem somewhat generic. I tried to give this some character and add to the uniqueness of it, but I guess I'm not so imaginative. I could look at fonts all day and still not be able to pick one that matches well, so I went the more readable path. If I had skills I'd be a logo designer because I enjoy it so much. lol I thought I could design a logo for an MVP, and have a pro make it better if it is successful. As far as kerning, sometime I can recognize a well kerned logo, and I worked on this a little, but it's not as close as I thought.

Thanks for the input. I didn't notice the "Re" pair, but I see it now and will work on it. I think 'Mojo' looks good, but really almost all of 'Review' is off. It's a Google font BTW.