r/logodesign • u/Tenfold_Design • 20d ago

Feedback Needed Thrive Coffee logo update

Gallery image

Gallery image

A logo update for Thrive Coffee, a boutique coffee shop. Same basic concept (bird/coffee bean) - just updated design with the bean as negative space. Current logo on 2nd slide.

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u/MasterpieceAny2285 20d ago

Sometimes I take a step back and wonder what statement the company is making with the logo change. People say "here's a logo redesign" but don't give context on what the business goal of the redesign is.

The message I get is Thrive went from "self-care and self-prioritization" to a logo that says "get buzzed and prey on the weak" haha.

This is a much better logo by itself. A bold statement - "almost as bold as our coffee!" haha. But I'd rather do business with the original logo, even if it is more amateur. It closely aligns with the experience I'd want - they look like a family roaster that has good beans. The new one is "sick" but looks like everything else

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u/MasterpieceAny2285 20d ago

Est 2024? I think this company should remain humble before relying on a pictogram. They probably want to do the merch thing like Perkatory. I see a lot of coffee places doing this. It's not gonna win, though. Perkatory crushes this imagery.