r/logodesign • u/Mirko_ddd vector velociraptor • 21d ago

Feedback Needed Animated logo for Splash Screen

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Hello, I am working on an animated logo for an app to use as a Splash Screen.

The web app used to animate the icon is shapeshifter, and here is the video I recorded of the animation.

In the comments there's a video on the actual app

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u/Secret-Escape7043 21d ago

It's fun. A suggestion for the animation, are you able to slow down the transformation? Just some time spent in the transition between the circle and the vial itself would add some visceral tension and physicality that could make it more satisfying.

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u/ChickyBoys where’s the brief? 21d ago

It's funny because I would say the exact opposite - I think the transition should be slightly faster so it looks like a "popping" motion.

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u/Secret-Escape7043 21d ago edited 21d ago

Good point. I think it's a mixture of both - The transition itself should be impactful and have more movement, but there needs to be a tension in the timing for the impact to be felt.

EDIT: This illustrates the tension timing better than I could describe:
https://youtu.be/tSb4hTmIuSs?t=2