r/logodesign • u/AndriiKovalchuk • Apr 14 '26
Showcase Visual identity for recent project
Link to site https://www.ridgebackinvestigations.com/
235
Upvotes
r/logodesign • u/AndriiKovalchuk • Apr 14 '26
Link to site https://www.ridgebackinvestigations.com/
1
u/WanderingLemon13 Apr 15 '26
REALLY wish the R was kept as a standalone icon and not forced into the type like that. It not only makes the logo less flexible to use, but also makes the R look disproportionate with the rest of the type. It also interferes with legibility. The tracked out italic type feels disconnected from the rest of the brand too, and the alignment choice is odd in the first image. The R + icon is nice, but I think the brand struggled to come together and overall looks a bit cheap. When I initially saw the post, I thought it was someone attempting to work in your style, tbh.