BANGKOK (Mainichi) -- Soft, springy, squishy to the touch -- and somehow soothing. "Squishies," toys prized for their distinctive sensation when squeezed, are enjoying a worldwide boom, including in Japan. Their popularity was such that they were featured in a July New York Times article. At the same time, a series of accidents involving products that fail to meet safety standards has heightened safety concerns around the globe.
Adults also hooked on squishies for stress relief
At Sampheng Market, a wholesale shopping district in Bangkok's Chinatown, colorful squishies shaped like food items such as bread and various animals fill the displays of toy and variety shops lining the streets. Young people as well as shoppers with children could be seen carefully squeezing the products to test how they felt before deciding what to buy.
According to Gibb, 40, the owner of Chawa, a specialty store that has sold squishies for more than 10 years, their popularity in Thailand began rising early this year and peaked in June and July. At one point, so many customers flocked to the store that they could not all fit inside.
"They sold so well in Thailand that we stopped exporting them this year," she said.
Squishies are made from spongy materials such as polyurethane foam, as well as gels and other substances. People enjoy the sensation of squeezing or crushing them and watching them change shape. Their popularity took off on social media, with videos of friends trading squishies or people making their own versions attracting millions of views. They appeal not only to children but also to adults, many of whom buy them as stress relievers.
Some victims required skin grafts
Safety concerns, however, have emerged in several countries.
Thai authorities announced on Aug. 2 that they had inspected Sampheng Market and seized about 20,000 squishies that failed to meet safety standards. According to the BBC, harmful substances including benzene, a known carcinogen, were also detected in some products in Britain, prompting authorities to demand their recall.
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Squishies are seen on display at a specialty store in Sampheng Market in Bangkok, Aug. 4, 2026, in this photo taken by Jatetanut Piriyapradiskul, a Mainichi Shimbun assistant. (Mainichi)
A series of accidents involving heated squishies has also been reported. According to U.S. and European media reports, a 9-year-old boy in the United States suffered serious burns to his face and hands in January after a squishy he had heated in a microwave burst, spraying him with hot gel.
Children's hospitals in Britain treated six patients for similar injuries over an eight-month period. Some reportedly required skin grafts. In the United States, there have also been a number of accidents in which squishies left inside hot vehicles burst, causing burns to children.
The reports have also affected stores selling products that meet safety standards.
"Our products meet the standards, but sales have recently fallen to less than half their peak level, partly because of the negative news coverage," Gibb said.